Korean Mobile Phone Preference Survey

Innovation or new mobile phone development for the Korean market based on the Korean Mobile Phone Preference Survey by Nokia. Knowledge of Innovation project of Korean students at Vilnius University
Questionnaire results are available only to the author

1. What is your gender?

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2. What is your age?

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3. What brand of mobile phone are you currently using?

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Others

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4. How long have you been using your current mobile phone?

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5. What factors influence your mobile phone purchase?

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Others

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6. What type of mobile phone do you prefer?

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Others

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7. What screen size do you prefer for your mobile phone?

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Others

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8. What type of buttons do you prefer?

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9. What size of mobile phone do you prefer?

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10. How important do you think design or style is in comparison to function when buying a mobile phone?

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11. What type of main menu do you prefer?

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12. When purchasing a mobile phone, here is the ranking setup for the design category

(You can select the same rank)
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1(Low)
2
3
4
5(High)
Screen size
Buttons
Color
Weight
Keypad
Touchscreen

13. Is it better to have incoming, missed, and call logs collected together, or is it better to separate them by group?

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14. Preferred features are

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1 (low)
2
3
4
5 (high)
Camera
MP3
Video
Bluetooth
Social apps
Games
Calendar, schedule
Map
Web store
File reader (PPT, PDF, WORD)

15. What is important to you when buying a cell phone?

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1 (low)
2
3
4
5 (high)
Functionality
Brand
Design
Web Store
Data Processing
Call Connection
Price
Advertisement

16. Preferred mobile phone price

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17. Did you repurchase the mobile phone of the brand you previously used?

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18. Reason for not repurchasing?

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Other

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19. Where did you buy your mobile phone?

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Other

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20. What is the most important aspect when purchasing a mobile phone?

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Other

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21. What was the situation when you last bought a mobile phone?

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Other

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22. Mobile phone model replacement cycle

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23. What mobile phone accessories do you own?

(You can select more than one)
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Other

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24. What is the maintenance cost for the accessory product above?

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25. What do you think about producing special designs and functional mobile phones only for Koreans?

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26. What do you think about the color of mobile phones?

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Others

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27. Do you think the presence or absence of a replaceable phone cover color is important?

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28. What is an important function of using a mobile phone?

(You can select more than one option)
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Other

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29. What mobile phone features are you aware of recently?

(You can select more than one)
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Other

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30. What features do you think must be included in a mobile phone?

(You can select more than one)
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Other

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31. What is your favorite mobile phone brand?

(Please choose only 3 brands)
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1st Priority
2
3
Samsung
Apple iPhone
LG
Pantech
Sony
Motorola
Nokia
HTC

Others

Only if the desired brand is not above. Example) 2nd choice - Made in China
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