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2007
ago about 14y
haha2293
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Korean Mobile Phone Preference Survey
Innovation or new mobile phone development for the Korean market based on the Korean Mobile Phone Preference Survey by Nokia. Knowledge of Innovation project of Korean students at Vilnius University
Results are available only to the author
1. What is your gender?
Male
Female
2. What is your age?
Under 19
20 - 30
Over 31
3. What brand of mobile phone are you currently using?
Samsung
LG
Apple
Blackberry
Nokia
Pantech
Others
4. How long have you been using your current mobile phone?
Under 3 months
~ 6 months
~ 1 year
~ 2 years
Over 2 years
5. What factors influence your mobile phone purchase?
Advertisement
Advice from friends/acquaintances
Internet
Advice from dealership staff
Past experience
Others
6. What type of mobile phone do you prefer?
Flip phone
Slide phone
Rugged (rubber-covered phone)
Luxury limited edition (gold trim, diamond)
Smartphone
Others
7. What screen size do you prefer for your mobile phone?
1.2 - 2.4 inches
2.5 - 3.5 inches
3.6 - 4.4 inches
No preference
Others
8. What type of buttons do you prefer?
Touch screen
Keypad (QWERTY)
Buttons (regular)
9. What size of mobile phone do you prefer?
Small size 1.2 - 2.4 inches
Medium size 2.5 - 3.5 inches
Large size 3.6 - 4.4 inches
10. How important do you think design or style is in comparison to function when buying a mobile phone?
Not very important
Somewhat important
Very important
Most important
11. What type of main menu do you prefer?
List type
Icon type
Both
12. When purchasing a mobile phone, here is the ranking setup for the design category
(You can select the same rank)
1(Low)
2
3
4
5(High)
Screen size
Buttons
Color
Weight
Keypad
Touchscreen
13. Is it better to have incoming, missed, and call logs collected together, or is it better to separate them by group?
Together in call logs
By group
No preference
14. Preferred features are
1 (low)
2
3
4
5 (high)
Camera
MP3
Video
Bluetooth
Social apps
Games
Calendar, schedule
Map
Web store
File reader (PPT, PDF, WORD)
15. What is important to you when buying a cell phone?
1 (low)
2
3
4
5 (high)
Functionality
Brand
Design
Web Store
Data Processing
Call Connection
Price
Advertisement
16. Preferred mobile phone price
0 won (1 year-2 year contract)
0 won - 200,000 won
200,000 won - 400,000 won
400,000 won - 600,000 won
600,000 won - 800,000 won
800,000 won or more
17. Did you repurchase the mobile phone of the brand you previously used?
Yes
No (if selected, go to question 18)
18. Reason for not repurchasing?
Quality
Design
Functionality
Size
Language issues
Other
19. Where did you buy your mobile phone?
Internet
Mobile phone dealership
Used phone through ads or acquaintances
Other
20. What is the most important aspect when purchasing a mobile phone?
Design
Quality
Size
Price
Ease of use
Practicality
Advice from acquaintances
Advice from dealership staff
Other
21. What was the situation when you last bought a mobile phone?
I planned and bought a specific brand
I had a preferred brand but bought another brand
I didn’t know which brand to buy
Other
22. Mobile phone model replacement cycle
Once every 7 months
Once every 7 - 12 months
Once every 12 - 24 months
23. What mobile phone accessories do you own?
(You can select more than one)
Protective film
Handfree
MP3 USB card
Tuning e.g. keypad light color
Other
24. What is the maintenance cost for the accessory product above?
Below 20,000 won
20,000 - 30,000 won
30,000 - 40,000 won
50,000 - 100,000 won
Above 100,000 won
25. What do you think about producing special designs and functional mobile phones only for Koreans?
That's a good idea.
Not really.
I don't care.
26. What do you think about the color of mobile phones?
Solid color
Two or three colors
More than three colors
Others
27. Do you think the presence or absence of a replaceable phone cover color is important?
I consider it important and will use it
I will use it, but it's not important
Neither important nor willing to use it
28. What is an important function of using a mobile phone?
(You can select more than one option)
Internet
Call
Email, SMS
Desktop, Download songs
Other
29. What mobile phone features are you aware of recently?
(You can select more than one)
4G
3G
Multimedia messaging service
Bluetooth
Infrared communication
Video call
Other
30. What features do you think must be included in a mobile phone?
(You can select more than one)
4G
3G
Multimedia Message Service
Bluetooth
Infrared Communication
Video Call
Other
31. What is your favorite mobile phone brand?
(Please choose only 3 brands)
1st Priority
2
3
Samsung
Apple iPhone
LG
Pantech
Sony
Motorola
Nokia
HTC
Others
Only if the desired brand is not above. Example) 2nd choice - Made in China
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