Luxury Online

Luxury Online
Questionnaire results are publicly available

What is Your sex?

What is Your nationality?

What is Your age?

What does luxury mean in your point of view?

Are you loyal to one particular luxury brand? What is it? Why?

Why do you buy luxury products? What is your motivation to spend loads of money in order to shop for luxury products?

Have you ever visited luxury brand‘s online store?

What is your opinion about luxury brands on the internet

Do you ever go on luxury brand‘s Facebook, Twitter or MySpace pages?

Do you participate in luxury brand‘s forums, blogs? Do you follow the information on Twitter, Facebook or MySpace? What is your opinion about the social networks of luxury brands?

What do you prefer – shopping online or going to a store? Why?

I would like to ask you to check all these luxury websites: Louis Vuitton, Cartier, Chanel, Dior, Gucci. You have separate fields to talk about each of them. Could You, please write below which one of them has the best, and which one - the worst website? Could You, please discuss colours, sounds, evoked feelings, navigation, design, etc.

LOUIS VUITTON

CARTIER

CHANEL

DIOR

GUCCI