Market Study on Tufted Rugs for Gucci Product Line

Hello! We are students from the University "Parthenope" of Naples, and we are excited to invite you to participate in an important market study.

This survey focuses on the growing popularity of tufted rugs, which we are considering adding to the prestigious product line of Gucci. Your insights will be invaluable in helping us understand consumer preferences and market dynamics.

Why Your Participation Matters:

We assure you that the results of this survey will remain confidential and will not be publicly available. It will only take up to 3 minutes of your time, and your participation will greatly assist us in this research endeavor.

We sincerely appreciate your consideration and hope you decide to share your valuable thoughts with us!

Thank you for your time and support!

Questionnaire results are publicly available

What is your gender? ✪

What is your age? ✪

What is your monthly income? ✪

Have you purchased any rugs or carpets in the past year? ✪

What type of rugs do you currently own? (Select all that apply) ✪

How often do you buy new rugs or carpets? ✪

What is the primary reason you purchase rugs? ✪

How much do you typically spend on a single rug? ✪

What price would you agree to pay for this tufted rug if your income was very high (keep in mind that the rug is a product of Gucci)? ✪

What price would you agree to pay for this tufted rug if your income was very high (keep in mind that the rug is a product of Gucci)?

Do you know any other luxury rug manufacturers/companies? ✪

If you answered the above question yes, how many such companies or manufacturers do you know?