McDonald's

This survey is made to find out cognitive, affective and behavior components of the attitudes of McDonald's

Results are publicly available

When you want to have a meal in a fast food restaurant, does McDonald’s come to your mind as the first choice?

How often do you go to McDonald's?

How much do you spend at McDonald's per month?

Which type of McDonald’s promotional advertising catches your eye? (few answers are possible)

Which aspect attracts you to visit McDonald's? (few answers are possible)

Evaluate statements about McDonald's

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Is a convenient place to eat
Provides quick, efficient service
Has clean facilities
Is for the whole family
Has delicious food
Has a varied menu
Has friendly, courteous staff
Offers good promotions
Has a stylish and attractive look
Has good prices
Food is nutritious

Evaluate McDonald's brand

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Sincere
Exciting
Competent
Rugged
Peaceful
Passionate

Evaluate questions about McDonald's

Bad
Excellent

Evaluate McDonald's

Strongly disagreeDisagreeNeutralAgreeStrongly agree
I think McDonald's is innovative
I admire McDonald's
I respect McDonald's
I recommend McDonald's to others
McDonald's is personally relevant to me
I think McDonald's is unique
McDonald's offers me more than other fast food restaurants

Evaluate feelings that McDonald's brand gives to you

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Happiness
Warmth
Excitement
Calm
Trust
Awe
Fear
Intensity

Evaluate statements about McDonald's

Strongly disagreeDisagreeNeutralAgreeStrongly agree
I consider myself loyal to McDonald's.
I eat at McDonald's whenever I can.
I would go out of my way to go to McDonald's.
I really love McDonald's.
I would really miss this brand if it went away.
McDonald's is special to me.

Evaluate statements about McDonald's

Strongly disagreeDisagreeNeutralAgreeStrongly agree
I really like to talk about McDonald's to others.
I am always interested in learning more about McDonald's.
I like to visit the website of McDonald's.
I follow news about McDonald's.
I would be interested in merchandise with this brand's name on it.
I really identify with people who use this brand.
McDonald's is often frequented by people like me.
I feel a deep connection with others who use this brand.

What is your gender?

Your age?

Marital status

Your education

Employment status