Online shopping cart (basket) abandonment specifics
This research questionnaire is conducted as part of my Business Project assignment.
As a third year student, my task is to formulate a questionnaire which would give insight into online shoppers' behaviour towards shopping baskets.
I would highly appreciate you taking the time to fill it out.
The data collected will only be used for the purposes of the coursework and will be destroyed immediately after.
The data will not be used for any other reasons and will not be given to other persons.
Indicate the reasons behind your use of online shopping (multiple answers possible)
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Do you ever use online shopping as a browsing tool before going to the actual store?
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Do you ever leave products in online shopping baskets without checking-out?
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Select the reasons behind your abandonment of shopping baskets (multiple answers possible)
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Please rate the following
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Have you ever received an e-mail or other form of a reminder about goods left in the shopping cart?
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Would you like an online retailer to remind you about goods left in your basket?
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Would you say that online shopping baskets containing products and left behind by customers is an issue? (For both retailers and customers)
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Would you prefer online retailers to have separate shopping baskets - one for actual shopping and one for browsing or 'wish list' (like Amazon.co.uk)
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Could you please set out any other reasons that you find relevant for online shopping cart abandonment
- sometimes i wait for better offers or deals.
- na
- comparison in price
- no, i don't have any other specific reason for online shopping cart abandonment.
- no
- credit card details may be stored and could result in a large deduction without my knowledge.
- no idea
- many times, people check prices and add products to their cart, but later change their minds and cancel the purchase.
- nothing to say
- easy shopping