Present Scenario of Wrist Watch Industry: In Terms of Usage Pattern

Respected Respondent,

This survey is being conducted as a part of a market research which is a requirement for an academic course.

In this research we will try to find out the wrist watch consumption pattern of the consumers (you), your liking and disliking about the watch, your preference about the watch. We would be grateful if you could spare 5 to 10 minutes of your valuable time to answer the following questions.

 

Thank you for your time, patience, and cooperation.

Regards,

Anima, Novo, Naveed, Masum, Mizan, Rakib,

Student of WMBA, IBA-JU

Present Scenario of Wrist Watch Industry: In Terms of Usage Pattern
Results are available only to the author

1. How often do you use wrist watch? ✪

I use wrist watch ......

2. I prefer wrist watch as

(If you have answered question 1 with b or c, then please skip 2-10 and go to question #11) Necessity item= required, essential item; Accessory item= Additional, Auxiliary item

3. What type of watch do you prefer?

DIGITAL WATCH displays the time digitally; ANALOG WATCH displays time is indicated by the positions of rotating hands; SMART WATCH is a computerized wristwatch with functionality that is enhanced beyond timekeeping

4. How many watches do you have?

5. The watch/watches you own is/are

If you own brand watch, please mention the names like Rolex, Casio, Citizen etc., if you have both brand Watch and non-brand watch then put tick in both categories and mention the brands as well

6. From where do you buy wrist watch?

7. Rate factors according to your preference that you consider while making the purchase

5 Most Important4321 Least Important
a) Price (Affordability)
b) Appearance/design
c) Functionality (Water resistivity, backlight, Alarm etc.)
d) Durability
e) After sales service/long Warranty

8. When purchasing a wrist watch, who/what influenced your buying decision

5-High influence4321-Least influence
a) Self
b) Family
c) Friends
d) Work Group / Colleagues
e) Advertisement
f) Celebrity endorsement
g) Virtual community

9. Where did you look for information when buying a wrist watch

10. What amount you are ready to pay for a watch you really like

(Regular user, after this question please go to question #13)

11. Why don’t you use wrist watch at all/regularly?

(Regular user, skip question 11 & 12, please go to question #13)

12. May use wrist watch if I find the following benefits in a wrist watch

13. Age ✪

14. Gender: ✪

15. Profession ✪

16. My Household Monthly income: ✪

(Combined incomes of all people sharing a particular household or place of residence, BDT=Bangladeshi Currency)

17. I live in …….. ✪

(please Specify) (Examples: Dhanmondi, Dhaka or Mirpur, Dhaka etc.)

18. According to you what would be the ideal price range for a watch? (whether you use one or not) ✪