PVcase External Communication Recognition Survey

Dear respondent,

I am Agnė Legeckaitė, an Innovation and Technology Communication student at Vilnius Gediminas Technical University. I am currently conducting research for my Master‘s thesis, which aims to investigate the recognizability of the PVcase brand on social media.

I need your voluntary participation in this survey to complete this research work. Therefore, you can stop filling out the form anytime. Your response will be treated confidentially and will only be used for research purposes.

All collected data will be used aggregately, and the survey results will not be publicized. If you are willing to participate in this study, I request you to respond to the statements in this survey. It will take no more than 10 minutes to answer the questions.

If you have any questions, please, do not hesitate to contact me by e-mail: [email protected].

Your valuable response will help me in the completion of this Master’s thesis.

Questionnaire results are publicly available

Strongly Agree	Agree	Disagree	Strongly Disagree
I am interested in solar energy technologies

It is common for me to work with software

To make work more convenient, we are looking for alternative tools in the company to speed up work processes

Social networks could have more information about software updates

Always consider	Often consider	Sometimes consider	Never consider
It would be used on AutoCAD software

The software would be updated frequently

Accelerate work processes

Should have technical support

Would have the opportunity to train new users

Always consider	Often consider	Sometimes consider	Never consider
Expert opinions

Product communication

Product technical information

Information or numbers about work efficiency using the software

More technical information about new product

The price

Reputation

The company's values must coincide

Values to clean energy

Product popularity in the market

Brand awareness

Advertising on social networks

Brand participation in conferences

Possibility to use the trial version

Strongly Agree	Agree	Disagree	Strongly Disagree
I don’t use social networks

I use social networks only in my leisure

I use social media to follow the communication of my favourite brands

I use social networks to see software updates

I can share brand information with friends and colleagues

I often see B2B communication on social networks and engage in discussions

I get involved in brand communication easily

Most of them lack	About half of them lack	Someone of them lack	No lack at all
Consistent communication

Training materials

Webinars

Infographic

Influencer communication

Management communication

PVcase External Communication Recognition Survey

Consider the concepts provided and choose the most appropriate option ✪

When I am choosing software for solar park design, I consider: ✪

What does your employer consider when purchasing software to design solar parks? ✪

Social Media (LinkedIn, Facebook, Youtube) usability. Consider the concepts below and select an assessment. ✪

What do brands usually lack on social media? ✪

What social network do you use most often? ✪

Which B2B brand communication do you recognize on social networks? ✪

What do you associate this visual with? ✪

What do you associate this visual with? ✪

What do you associate this visual with? ✪

What do you associate this visual with? ✪

What do you associate this visual with? ✪

What visual identity elements do you notice most often? ✪

What are the most common colors you recognize in the solar industry? ✪

Do you know "PVcase" brand? ✪

Would you recommend "PVcase" to your colleagues? ✪

How often do you notice the communication of the "PVcase" brand? ✪

Gender ✪

Your companies residence: ✪

Your age ✪

Your profession: ✪

Your education: ✪

In which sector your company works: ✪

Always	Often	Sometimes	Never
"PVcase"

"Helios3D"

"Helioscope"

"Aurora Solar"

"PVsol"