PVcase External Communication Recognition Survey

Dear respondent,

I am Agnė Legeckaitė, an Innovation and Technology Communication student at Vilnius Gediminas Technical University. I am currently conducting research for my Master‘s thesis, which aims to investigate the recognizability of the PVcase brand on social media.

I need your voluntary participation in this survey to complete this research work. Therefore, you can stop filling out the form anytime. Your response will be treated confidentially and will only be used for research purposes.

All collected data will be used aggregately, and the survey results will not be publicized. If you are willing to participate in this study, I request you to respond to the statements in this survey. It will take no more than 10 minutes to answer the questions.

If you have any questions, please, do not hesitate to contact me by e-mail: [email protected]

Your valuable response will help me in the completion of this Master’s thesis.

Consider the concepts provided and choose the most appropriate optionRequired to answer
Strongly AgreeAgreeDisagreeStrongly Disagree
I am interested in solar energy technologies
It is common for me to work with software
To make work more convenient, we are looking for alternative tools in the company to speed up work processes
Social networks could have more information about software updates
When I am choosing software for solar park design, I consider:Required to answer
Always considerOften considerSometimes considerNever consider
It would be used on AutoCAD software
The software would be updated frequently
Accelerate work processes
Should have technical support
Would have the opportunity to train new users
What does your employer consider when purchasing software to design solar parks?Required to answer
Always considerOften considerSometimes considerNever consider
Expert opinions
Product communication
Product technical information
Information or numbers about work efficiency using the software
More technical information about new product
The price
The company's values must coincide
Values to clean energy
Product popularity in the market
Brand awareness
Advertising on social networks
Brand participation in conferences
Possibility to use the trial version
Social Media (LinkedIn, Facebook, Youtube) usability. Consider the concepts below and select an assessment.Required to answer
Strongly AgreeAgreeDisagreeStrongly Disagree
I don’t use social networks
I use social networks only in my leisure
I use social media to follow the communication of my favourite brands
I use social networks to see software updates
I can share brand information with friends and colleagues
I often see B2B communication on social networks and engage in discussions
I get involved in brand communication easily
What do brands usually lack on social media?Required to answer
Most of them lackAbout half of them lackSomeone of them lackNo lack at all
Consistent communication
Training materials
Influencer communication
Management communication
What social network do you use most often?Required to answer
Which B2B brand communication do you recognize on social networks?Required to answer
"Aurora Solar"
What do you associate this visual with?Required to answer
What do you associate this visual with?Required to answer
What do you associate this visual with?Required to answer
What do you associate this visual with?Required to answer
What do you associate this visual with?Required to answer
What visual identity elements do you notice most often?Required to answer
Graphic elements
What are the most common colors you recognize in the solar industry?Required to answer
Do you know "PVcase" brand?Required to answer
Would you recommend "PVcase" to your colleagues?Required to answer
How often do you notice the communication of the "PVcase" brand?Required to answer
GenderRequired to answer
Your companies residence:Required to answer
Your ageRequired to answer
Your profession:Required to answer
Your education:Required to answer
In which sector your company works:Required to answer