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21
ago more than 9y
AMCG1
Report
Reported
Scandinavian Design Survey
Questionnaire results are publicly available
How old are you?
25-35
36-45
46-55
56-65
>65
Please specify your gender
female
male
Which city do you come from?
What is your current living situation?
- select -
single without children
married/partnered without children
married/partnered with children
single with children
What is your average household income per year?
- select -
<20,000
20,000-30,000
30,000-35,000 Euros per year
35,000-40,000 Euros per year
>40,000 Euros per year
What do you use the internet for most often?
Shopping
Social Media
Streaming music
Streaming movies
Email
Searching for information
How often do you shop online?
Never
Rarely
Occasionally
Frequently
Very frequently
Generally
From foreign shops
What is particularly important to you when shopping online?
Information and service available in the native language
Service & Accessibility
Delivery time
Price
Quality
Trustworthiness
Product information
What adjectives do you associate with Scandinavian design?
Are you familiar with the online shop www.scandinaviandesigncenter.de?
Yes, I have ordered there before
Yes, but I have never ordered there
No
How much do each of these products appeal to you?
1= Not appealing at all, 5= Very appealing
1
2
3
4
5
a.
b.
c.
How much do each of these products appeal to you?
1= Not appealing at all, 5= Very appealing
1
2
3
4
5
a.
b.
c.
How much do each of these products appeal to you?
1= Not appealing at all, 5= Very appealing
1
2
3
4
5
a.
b.
c.
What type of purchasing method would you prefer for these products?
Online shop
Store
Which of the following brands do you know?
Design House Stockholm
Höganäs
Vita
Kähler
Moomin
None
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