Survey about Opinion Leadership Status in Consumer Behavior

I am currently studying the bachelor degree programme of International Business and Communication at ISM University of Management and Economics.

I would like to ask you to fill this questionnaire, which is for the data collection in order to measure opinion leadership in consumer behavior by purchasing various product categories such as books, cosmetics and personal grooming aids as well as electronic devices.

This survey is anonymous and the collected data will be used only for working paper.

I am highly thankful for your participation and time!

Questionnaire results are available only to the author

Your gender is: ✪

Choose one from the options below.

Your age is: ✪

Choose one from the options below.

Write the name of country, where you live:

The highest level of education you have completed: ✪

Choose one from the options below.

Your current occupation is: ✪

Choose one from the options below.

Your average monthly income in the euros is: ✪

Choose one from the options below.

Product category of books ✪

Please rate yourself on the following scales relating to your interactions with friends and neighbours regarding books. Please choose the option that best describes you.
5
4
3
2
1
In general, do you talk to your friends and neighbours about books (5 means "very often", while 1 - "never"):
When you talk to your friends and neighbours about books do you (5 means "give a great deal of information", while 1 - "give very little information"):
During the past six months, how many people have you told about a new book (5 means "told a number of people", while 1 - "told no one")?
Compared with your circle of friends, how likely are you to be asked about books (5 means "very likely to be asked", while 1 - "not at all likely to be asked")?
In a discussion of newly introduced book, which of the following happens most often (5 means "you tell your friends about books", while 1 - "your friends tell you about books")?
Overall, in all of your discussions with friends and neighbours, are you (5 means "often used as a source of advice", while 1 - "not used as a source of advice"):

Product category of cosmetics and personal grooming aids ✪

Please rate yourself on the following scales relating to your interactions with friends and neighbours regarding cosmetics and personal grooming aids. Please choose the option that best describes you.
5
4
3
2
1
In general, do you talk to your friends and neighbours about cosmetics and personal grooming aids (5 means "very often", while 1 - "never"):
When you talk to your friends and neighbours about cosmetics and personal grooming aids do you (5 means "give a great deal of information", while 1 - "give very little information"):
During the past six months, how many people have you told about a new cosmetics product or personal grooming aids (5 means "told a number of people", while 1 - "told no one")?
Compared with your circle of friends, how likely are you to be asked about cosmetics and personal grooming aids (5 means "very likely to be asked", while 1 - "not at all likely to be asked")?
In a discussion of newly introduced cosmetics or personal grooming aids, which of the following happens most often (5 means "you tell your friends about cosmetics and personal grooming aids", while 1 - "your friends tell you about that")?
Overall, in all of your discussions with friends and neighbours, are you (5 means "often used as a source of advice", while 1 - "not used as a source of advice"):

Product category of electronic devices ✪

Please rate yourself on the following scales relating to your interactions with friends and neighbours regarding electronic devices. Please choose the option that best describes you.
5
4
3
2
1
In general, do you talk to your friends and neighbours about electronic devices (5 means "very often", while 1 - "never"):
When you talk to your friends and neighbours about electronic devices do you (5 means "give a great deal of information", while 1 - "give very little information"):
During the past six months, how many people have you told about a new electronic device (5 means "told a number of people", while 1 - "told no one")?
Compared with your circle of friends, how likely are you to be asked about electronic devices (5 means "very likely to be asked", while 1 - "not at all likely to be asked")?
In a discussion of newly introduced electronic devices, which of the following happens most often (5 means "you tell your friends about electronic devices", while 1 - "your friends tell you about that")?
Overall, in all of your discussions with friends and neighbours, are you (5 means "often used as a source of advice", while 1 - "not used as a source of advice"):