Survey about purchasing of coffee drinks

Dear respondent,

We are 3rd year students of Global Business and Marketing in Vilnius University. Currently we are conducting a research on customers’ purchasing behavior of coffee drinks. The following survey is anonymous and its results will be strictly used solely for the project in marketing research course.

We thank you in advance for your honest answers.

Results are publicly available

YesNo (please finish the survey)

1-23-45-78+

MaleFemale

1 (very unimportant)	2	3	4	5	6	7	8	9	10 (very important)
Price

Recommendations from friends

Recommendations from family

Advertising

1 (not at all)	2	3	4	5	6	7	8	9	10 (extremely influences)
Strength of coffee

Sweetness

Bitterness

Existence of caffeine

Type of coffee beans used

1 (very unimportant)	2	3	4	5	6	7	8	9	10 (very important)
Color

Size

Type of material (plastic, paper, ceramic...)

Brand on a coffee cup

Survey about purchasing of coffee drinks

Have you bought coffee drinks in the last 7 days?

How many coffee drinks have you purchased in the last 7 days?

Where have you purchased coffee drinks most often in the last 7 days?

What type of coffee drink did you purchase the most in the last 7 days?

Please indicate how much you typically pay for a coffee drink

How important are these criteria for you when selecting a type of coffee drink? (1-very unimportant, 10-very important)

In your opinion, how much each of these criteria influences tastiness of a coffee drink? (1-not at all, 10-extremely influences)

Please evaluate physical characteristics of a cup of coffee drink according to their importance for you when purchasing a coffee drink (1-very unimportant, 10-very important)

What is your gender?

What is your age?

What is your monthly income on average?