Survey on Cottage Cheese Consumption in Latvia

Hello,

My name is Daumantas Raginis, and I am a final year student at ISM University of Management and Economics in Lithuania. I am currently writing my bachelor's thesis, which aims to identify the best marketing methods for the cottage cheese market in Latvia. Therefore, I am reaching out to you with a request to complete the following survey.

The survey is anonymous, and the data will be used only in aggregate form. The results will not be published.

I greatly appreciate your help. Thank you in advance.

Questionnaire results are available only to the author

How often do you eat cottage cheese? ✪

What size cottage cheese do you prefer? ✪

How often do you eat cottage cheese in the following situations? (1 – “Never”; 10 – “Always”) ✪

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For breakfast
With coffee
As a snack between meals
As a dessert

How much influence do the following factors have when you buy cottage cheese? (1 – “No influence”; 10 – “Great influence”) ✪

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10
Brand
Product composition
Flavor choice
Price
Additional ingredients (e.g., biscuit, jam, etc.)

Do you think traditional foil packaging is convenient? (1 – “Not convenient”; 10 – “Very convenient”) ✪

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10
Convenience

Do you prefer to buy cottage cheese in larger packs? ✪

What do you think is the optimal price for a 40-gram cottage cheese? ✪

At what price would you begin to doubt the quality of the 40-gram cottage cheese? ✪

At what price would a 40-gram cottage cheese be too expensive for you to purchase? ✪

Do you buy more of your favorite cottage cheese when it is on sale? ✪

Do you buy more of your favorite cottage cheese when there are special bulk purchase conditions (e.g., buy two, get the third free)? ✪

At what shelf height do you usually look for cottage cheese? ✪

Would you buy more cottage cheese if it were located at the checkout instead of in a separate section of the store? ✪

Where do you usually buy cottage cheese? ✪

Would you consider changing your store if it no longer offered your favorite cottage cheese? ✪

How often do you notice advertisements related to cottage cheese in these media? (1 – “Never”; 10 – “Always”) ✪

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TV
Radio
Online
Magazines
Billboards
Store posters

How much influence do these media have when you decide to purchase cottage cheese? (1 – No influence; 10 – Great influence) ✪

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TV
Radio
Internet
Magazines
Billboards
Store posters

How much influence do the following people have when you buy cottage cheese? (1 – No influence; 10 – Great influence) ✪

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Family
Family members
Relatives
Colleagues
Acquaintances

Would you taste a new cottage cheese in the store? ✪

What is your gender? ✪

What is your age? ✪

What is your monthly income? ✪

Where do you live? ✪