Survey on New Product Development

Dear participant,

we are students from Lingnan University and for our course "Innovation in Practice" we are conducting a concept test. It would be nice if you could take a few minutes of your precious time to complete our survey. It will not take more than 5 minutes. Please answer all questions if not stated differently. All information will be handled strictly confidential!

Thank you very much for your support

Results are available only to the author

Gender ✪

How old are you? ✪

What is your monthly income (in HK$)? ✪

Do you prefer to take a shower or a bath? ✪

Do you like to listen to music? (If your answer is no, you can stop the survey here. Thank you very much for your participation.) ✪

If you had the chance, would you listen to music in the bathroom?

Now we would like to introduce our product to you. The Moxie Showerhead is a new product development that integrates a wireless speaker and that allows you to listen to your favorite music while showering. All you need to do is synchronize any device that has Bluetooth with the speaker and start enjoying. After this short introduction, how unique do you think is this product?

Now we would like to introduce our product to you. The Moxie Showerhead is a new product development that integrates a wireless speaker and that allows you to listen to your favorite music while showering. All you need to do is synchronize any device that has Bluetooth with the speaker and start enjoying. After this short introduction, how unique do you think is this product?

Do you like the idea of combining a showerhead with a wireless speaker to enjoy listening to music while showering?

How likely would this product embellish your showering experience?

Look at the picture above: Do you like the design of the showerhead with the integrated speaker?

How likely would you buy this product in the next 12 months?

How likely would you buy this product in the next 12 months if you could choose different colors of the wireless speaker?

What is the most reasonable price you would pay for this product (in HK$)?

What do you like/ dislike about the product (advantages & disadvantages)?