Survey on the Effectiveness of Digital Marketing Tools

Thank you for taking the time to answer this survey.

I am a fourth-year Business Management and Innovation student at Utena College, and the purpose of this survey is to evaluate the effectiveness of the digital marketing tools used by 'Coca-Cola HBC Lithuania.' Your answers will help better understand how the company's communication and marketing strategies are perceived and contribute to further improvement initiatives.

Please answer all the questions. The survey is completely anonymous, so your personal data will remain confidential.

Thank you for your honest answers and cooperation!

1. Your gender?

2. Your income (in Euros after tax per month)?

3. Your place of residence?

4. Your age?

5. How often do you notice Coca-Cola advertising?

6. Where do you most often notice Coca-Cola advertising?

7. Which Coca-Cola advertising campaign do you remember the most?

8. How do you rate Coca-Cola's digital advertising content on social media?

9. Does Coca-Cola advertising seem recognizable/memorable to you?

10. Have you encountered Coca-Cola advertising featuring known individuals (influencers)?

10.1 Does this type of advertising interest you?

11. Have you used the Coca-Cola mobile app?

11.1 What do you most often use the Coca-Cola mobile app for?

12. Do you think Coca-Cola informs consumers sufficiently on these topics?

13. Do you notice Coca-Cola or competitors' advertising more often?

14. Does digital advertising influence your choice of beverage brand?

15. How could Coca-Cola improve its digital marketing?

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