Survey on The Implications of Digital Marketing forms of Grameenphone

Respected Sir/Madam,

I am Tania Tasneem, a final year student of BBA with specialization in Marketing from University of Dhaka. As an academic requirement, I am pursuing a research project on "Measuring the Implementation of Digital Marketing in Telecommunication Sector of Bangladesh: A Study on Grameenphone"

I will be grateful if you spend some of your valuable time and favor me by answering some questions from your perspective on the subject of the research study.

This poll's results are private, feel free to express your valuable opinion.

Survey purpose:

The objective of the survey is to find out the consumer perception towards the digital marketing of Grameenphone in Bangladesh.

Instructions: Listed questions form 5 to 8 are different options about topic. Please indicate how strongly you agree and disagree with each by using the following scale:

1 = Strongly Disagree; 2 = Disagree; 3 = Neutral; 4 = Agree; 5 = Strongly Agree

Results are publicly available

1. Which is your preferred social media website?

2. Please state which types of media as well as social media you use for gathering information about your preferred telecom operator?

(You may select as many choices as you like.)

3. How much time do you spend on social networking sites per day?

4. When did you last visit the Website of Grameenphone?

5. Do you think that social media has been useful for your awareness regarding any product or offer?

6. “Social Media is effective for Brand Awareness” - Do you agree?

7. Do you agree Grameenphone is successful in the implementation and maintaining of Digital Marketing?

8. Do you agree that the preference of using online methods regarding brand awareness and service selection is increasing at higher rates in the telecommunication sector?

9. Do you use any kind of mobile application (GP App, WOWBOX, GP Music) of Grameenphone?

10. Additional Comments: