Section: 1 This statement relates to soft drinks. Please indicate the brand of soft drink that you consume:
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Survey Questionnaire (This is a minor questionnaire of a thesis, part of our regular MBA program)
(Please indicate your level of agreement with the following statements)..... 1. Whenever you think about soft drinks, you recall your frequently consumed brand
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2. You are satisfied with consuming this brand
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3. You will buy this brand in future even if price increases.
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4. The quality of this brand is very good.
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5. You recommend others to use this brand.
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6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand
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7. This brand is superior to competitors’ brand
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8. You have no interest for this brand
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9. You believe the company that offers this brand.
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Section: 2 ( Please rate the following factors according to their importance in your life)....1. Sense of Belongingness
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2. Excitement
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3. Warm relationships with others
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4. Self-fulfillment
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5. Being well respected by others
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6. Fun and enjoyment
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7. Security
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8. Self-respect
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9. Sense of accomplishment
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Section: 3 ( Please indicate your agreement with the following statements) .... 1. Our life values (2nd Part) have impact on the evaluation of our favorite brand (1st part).
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2. Our life values (2nd part) have significant impact on the evaluation of our favorite brand (1st part)
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Section 4 (Demographic data)...1. Education
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2. Profession:
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3. Age
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4. Income
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