Survey Questionnaire (This is a minor questionnaire of a thesis, part of our regular MBA program)

Section: 1 This statement relates to soft drinks. Please indicate the brand of soft drink that you consume:

(Please indicate your level of agreement with the following statements)..... 1. Whenever you think about soft drinks, you recall your frequently consumed brand

2. You are satisfied with consuming this brand

3. You will buy this brand in future even if price increases.

4. The quality of this brand is very good.

5. You recommend others to use this brand.

6. Your satisfaction with this brand is more than the amount of money that you are spending for this brand

7. This brand is superior to competitors’ brand

8. You have no interest for this brand

9. You believe the company that offers this brand.

Section: 2 ( Please rate the following factors according to their importance in your life)....1. Sense of Belongingness

2. Excitement

3. Warm relationships with others

4. Self-fulfillment

5. Being well respected by others

6. Fun and enjoyment

7. Security

8. Self-respect

9. Sense of accomplishment

Section: 3 ( Please indicate your agreement with the following statements) .... 1. Our life values (2nd Part) have impact on the evaluation of our favorite brand (1st part).

2. Our life values (2nd part) have significant impact on the evaluation of our favorite brand (1st part)

Section 4 (Demographic data)...1. Education

2. Profession:

3. Age

4. Income

5. Location of Residence

  1. india
  2. india
  3. india
  4. hyderabad, india
  5. A
  6. india
  7. chennai
  8. mumbai, india
  9. kottayam district, kerala, india
  10. india
…More…
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