Survey - "Sustainable clothing line brand style and website design"

Hello,

I am a third-year graphic design student at Vilnius College. For my final project, I am creating a sustainable clothing brand and an online store for it. This survey will help understand what design features are attractive to consumers.

The survey is anonymous, and its results will be used for research purposes only.

Thank you for your time and responses.

Results are available only to the author

Your gender:

Your age:

What are you currently doing?

How actively do you support the idea of sustainability in your daily life?

Do you wear second-hand clothes? If yes, how often do you buy them?

If you wear second-hand clothes, why?

Where do you usually buy second-hand clothes?

How often do you buy clothes online?

Would you like to buy second-hand clothes updated with graphic elements ("upcycled")?

Is it important to you that the website has a modern design?

Is it important to you that the website has a minimalist design?

Is it important to you that the website is easy to navigate?

Does a website with animations look more attractive?

What color palettes do you value most on websites?

(Multiple answers possible)

What fonts do you like most on websites?

(Multiple answers possible)

Is it important to you that the website is mobile-friendly?

What additional information would you like to see on the website?

(e.g., size guide, technical details)

Is it important to you that the website allows leaving reviews about purchased clothes?

Do you think the "hero" section of the website influences your further shopping? Why?

("Hero" section - the main page of the website that you are directed to when you click on a link)

Would you like to see the brand's story/idea/mission on a separate page of the website?

Do you have any favorite brands you would like to share?