The impact of integrated marketing communications(IMC)on customer behavior in the event industry regarding event sellers

Dear respondent,

You have been invited to participate in a survey in order to help collect data on the impact of integrated marketing communications on customer behavior in the event industry regarding event sellers.Your response will remain confidential and will be in use by presenting general results in International Business final thesis that will be defended at SMK University of Applied Social Sciences in Vilnius, Lithuania.

By participating in this exercise you will be contributing regarding this research.
Thanks in advance for the answers!

Questionnaire results are available only to the author

Corporate events (internal business meetings, team buildings and training, workshops)Social events(reunions, weddings, birthdays, baby showers, bridal and bachelor parties)ConferenceSeminarsTrade ShowsProduct launching eventsSports eventsGalas(charity events)

10	9	8	7	6	5	4	3	2	1
Email marketing

Tele marketing

Social media marketing

Broadcast-ed advertisement (TV, radio, digital screens and billboards)

Traditional advertisement in print media (digest, newspapers)

Content marketing online (webinars, stories online)

Customer reviews

Co operations with bloggers

Company's website

Community forum

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Traditional advertisement in print media (digest, newspapers)

Broadcast-ed advertisement (TV, radio, digital screens and billboards)

Public relations

Sales promotion

Social media marketing

Direct marketing

Special events(trade shows,product launch)

Mobile marketing

Personal selling

10	9	8	7	6	5	4	3	2	1
Email marketing

Telemarketing

Social media marketing

Broadcast-ed advertisement (TV, radio, digital screens and billboards)

Traditional advertisement in print media (digest, newspapers)

Content marketing online (webinars, stories online)

Cooperation with bloggers

Company's website

Community forum

The growing number of loyal clientsPositive reviews on your events or companyGrowing share of positive customer experience posted onlineIncreasing market share of the businessLeads generation on websiteIncreasing awareness of the company (better knowledge about the company in the society)Emotional attachment of loyal clientsLoyalty program

Event selling price are or will be loweredGovernment policy(social distancing,lower number of participants and other requirements are or will be taken into consideration)Growing demand for skilled workersTraditional (offline)channels are or will be in use more intensivelyDigital (online) marketing communication channels are or will be in use more intensivelyNo change

Tailor my Integrated marketing communication channel and invest more into their developmentInvest more in customer management service in purchase stageFocus on audience more in internetGiving the customer more free offers and discountsSending brochure through digital email and postprovide more post purchase serviceMake the company website more attractive and interactive

10	9	8	7	6	5	4	3	2	1
Awareness

Interest

Consideration

Evaluation

Purchase

Post purchase support

Customer loyalty

The impact of integrated marketing communications(IMC)on customer behavior in the event industry regarding event sellers

1.What types of events your company offers mostly?

2. How often your company organizes events in average?

3.Evaluate following communication channels (10-very often, 1- not in use) are you using most in order to attract attention of the prospects?

4. Evaluate the effectiveness of following integrated marketing communications channel and tools (10-very effective; 1- not in use) to sell an event?

5.Evaluate following communication channels (10-very often, 1- not in use) do you use most in order to ensure loyalty of the customers and support their repurchase?

6. Evaluate the level of intensity (10 - very intensive; 1 - not in use) of integrated marketing communication channels and tools your Company is using on various stages of customer journey?

7. How do you evaluate a general effectiveness of your marketing communications channels for the business?

8. How do you ensure loyalty of the customers?

9.How the corona virus pandemic has changed your attitude regarding selling events services in the future?

10.What kind of steps will you take to attract the customer to sell your event after the corona virus pandemic?