The impact of social media in creating and strengthening brand equity: A study on the UK restaurant industry

This study is being conducted as part of my PhD thesis and the information collected through this survey will be strictly kept confidential and will be used for this study only. Your identity will remain anonymous and you are ate will to leave this survey at any point of time

Part A: Demographic Information Q1: Sex:
Social Media Advertisements
Power of Social media advertisements
Social media ads as influencer
Social media and brand image
Social media and brand loyalty
Social media and brand preference
Social media and brand preference

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