The impact of social networks on business growth

Hello, dear respondent,

I am Raminta Zlatkutė - a student of the "E-business Management" program at Mykolas Romeris University. Currently, I am writing my master's thesis on the topic "The impact of social networks on business growth," one of the goals of which is to evaluate the business growth opportunities in Lithuania by utilizing social networks. For this purpose, I am conducting a survey of Lithuanian companies that use social networks for business. It consists of closed and open-ended questions. I kindly ask you to devote 15 - 30 minutes to this survey, the results of which will be analyzed in summary and will help create a hypothetical model for the effective use of social networks for business growth.

Results are available only to the author

What is the economic activity field of the company you work for?

What is the size of the company by number of employees?

What is the age of the company?

How long have you been working at this company?

How long have you been working with social networks in this company?

Does the company use social networks in its activities?

How long has the company been using social networks in its activities?

How many employees work with social networks and their marketing?

Which social networks does the company use?

What are the advantages of working with Facebook social network?

If you do not work with this social network, please skip the question.

What are the disadvantages of working with Facebook social network?

If you do not work with this social network, please skip the question.

What are the advantages of working with Instagram social network?

If you do not work with this social network, please skip the question.

What are the disadvantages of working with Instagram social network?

If you do not work with this social network, please skip the question.

What are the advantages of working with LinkedIn social network?

If you do not work with this social network, please skip the question.

What are the disadvantages of working with LinkedIn social network?

If you do not work with this social network, please skip the question.

Which social media tools do you like the most?

When answering this question, please indicate the reasons.

Which social media tools do you like the least?

When answering this question, please indicate the reasons.

What social media tools would you like to learn more about?

What goals do you use Facebook social network for?

What goals do you use Instagram social network for?

What goals do you use LinkedIn social network for?

What is the main measure for evaluating the effectiveness of your social media?

Are social networks effective in achieving goals?

Evaluate effectiveness from 1 to 5 (1 - not effective at all, 5 - very effective).

If you do not use social networks for certain goals, do not evaluate the effectiveness of that goal.

12345
Encouraging sales of products or services.
Building brand awareness and reputation.
Direct communication with existing and potential customers.
Building a user community (loyalty programs, discussions).
Informing about new products, promotions or events.
Sharing useful, entertaining, or educational content that attracts attention.
Attracting potential customers.
Monitoring consumer behavior, getting feedback on products or services.
Analyzing competitors' activities.
Quickly responding to negative situations by spreading information and minimizing reputation damage.

What challenges does the company face when using social media tools?

What solutions (recommendations) can help avoid negative experiences when using social networks?