The Importance and Effectiveness of Social Media Marketing in the Business Environment

Hello, 

I am a final year student at the Faculty of International Business, conducting a research for my thesis aimed at determining the influence of social

networks on companies, and the effectiveness of the "Volvo" brand's social media marketing.

The survey is anonymous, and the data will be used only for educational purposes. The results of the survey will not be published publicly. 

Thank you!

Results are available only to the author

1. Are you a social media user? ✪

2. Which social media platforms do you use most often? (You can select more than one answer) ✪

3. How often do you see company advertisements on social media? ✪

4. How do you rate the accuracy of social media ads according to your interests? ✪

5. Do you follow business or brand accounts on social media? (If you answered NO, you can skip to question 7) ✪

6. What actions encourage you to follow business or brand accounts on social media?

7. Does the advertisement you see on social media influence your purchasing decisions? ✪

8. What factors most encourage you to purchase a product or service through social media? (You can select more than one answer) ✪

9. How reliable do you find company advertisements on social media? ✪

10. How reliable do you find companies that do not have social media? ✪

11. Can information about a company available on social media affect your trust in it? ✪

12. What is your opinion on companies that actively communicate on social media? ✪

13. What improvements would you like to see in companies' marketing on social media? (You can select more than one answer) ✪

14. Which consumer segment do you belong to? ✪

15. Have you seen "Volvo Trucks" content in your social media feed? (If you answered NO, you can skip to question 20) ✪

16. How often do you encounter content created by "Volvo Trucks" in your social media feed?

17. On which social media platform have you encountered content created by "Volvo Trucks"? (You can select more than one answer)

18. Which advertisements or posts from "Volvo Trucks" do you find most memorable? (You can select more than one answer)

19. Which channels do you consider the most effective for "Volvo Trucks" marketing? (You can select more than one answer)

20. Do you think "Volvo Trucks" social media marketing influences the brand's competitiveness? ✪

21. What is your age group? ✪