the popularity of Starbucks Coffee among students

This is a group of Year 2 Higher Diploma in Business Studies Management students and are now conducting a questionnaire survey to examine the popularity of Starbucks Coffee among students currently studying the Higher Diploma Course at the Sacred Heart Canossian College of Commerce. The purpose is to determine the buying behavior of students purchasing Starbucks Coffee.

Please spend no more than 10 minutes to complete the survey. Information collected will be treated as strictly confidential.

Please answer the following questions:

Questionnaire results are publicly available

17-2021-25

Secondary 5 graduateSecondary 6 graduateSecondary 7 graduate

Full-time student with part-time jobFull-time student without part-time jobFull-time worker with studyPart-time student with part-time jobPart-time student without part-time job

Under HK$1,000HK$1000 - HK$3000HK$3100 - HK$5000Over HK$5000

YesNo

1-23-56-10Over 10

HK$20 - HK$30HK$31 - HK$40HK$41 - HK$50

CoffeeJuiceCake and PieOthers:________________________

Dine inTake away

YesNo

1	2	3	4	5
Environment setting and facilities provided

Food portion

Food quality

Price setting

Convenience and ease of access (inclusion of branch stores within Hong Kong)

1	2	3	4	5
Starbucks

Pacific Coffee

Caffè HABITŪ

Mac Café

UCC Coffee Shop

the popularity of Starbucks Coffee among students

1.Age

2. Education

3. Occupation

4. Income per month: (HK dollar)

5. Have you ever purchased Starbucks coffee?

6. What is your frequency of purchase of Starbucks coffee in a month?

7. How much would you spend on purchasing Starbucks coffee each time?

8. Which ONE of the products from Starbucks do you purchase the most?

9. Do you prefer to dine in or take away when purchasing Starbucks coffee?

10. What factors do you think make Starbucks coffee better than other coffee shops? Rate on a scale from 1 (the most significant) to 5 (the least significant).

11. Do you think Starbucks coffee has enough promotion?

12. Do you think Starbucks coffee has enough social responsibility?

13. On a scale from 1 (the most significant) to 5 (the least significant), which shop do you often go to? Why?

Continued question 13, please explain why you would often go?