The relationship between self-image and luxury brand purchase.
The attitude of self-image and brand image is one of the important factors at the stage of purchasing products, especially if the product is a luxury brand. The purpose of this questionnaire is to deduct the relationship between the buyer's self-image and the image of the brand and how the buyers evaluate and choose the brand chosen by them. In this questionnaire, you will have to choose one of the five brands written in the 1st question and answer accordingly to this brand in questions 2 to 7.
I am a graduate year student of Vilnius University, Faculty of Economics and Business Administration, specialization of Marketing and Global Business.
The survey should take approximately 10 minutes. Your responses are completely anonymous.
Results are available only to the author