TripAdvisor is the most useful platform of choosing restaurants in the 21st century.

My name is Crystal Ko. I am conducting research on how the customer behaviour has been influenced by the most visited user-generated-content site in the 21st century. I'd love to hear from you about your experience with this platform. Your valuable information will help me generate further research approach. This survey will take you only 5 minutes. If you have any questions about the survey, please email me: [email protected]

I definitely appreciate your input!

TripAdvisor is the most useful platform of choosing restaurants in the 21st century.
Results are publicly available

Please enter your name, age, gender and nationality

How often do you dine out in your home country or current residential country in one month?

What make(s) you decide the dining destinations?

Are you familiar with TripAdvisor?

What kind(s) of information do you usually look for when you are using TripAdvisor?

How do you find the restaurant reviews on TripAdvisor?

Have you accessed any other useful online platforms similar to TripAdvisor? If yes, please write down the names. If no, please write down "No".

Have you discovered your favourite restaurants from the reviews on TripAdvisor?

What is/are the reason(s) to take advice from TripAdvisor?

Have you ever had negative experience after taking advice from TripAdvisor?

Do you agree TripAdvisor is the most useful platform on choosing restaurants in the 21st century?