User Activity on Social Media When Choosing Products

This survey was created by MRK II course students. The survey is anonymous. Our goal is to determine how social media influences users' purchasing decisions and behavior, as well as to investigate the purposes for which users visit, what they most often purchase, what goods or services they use, and which product websites they utilize.

Please answer all questions as accurately as possible.

Results are available only to the author

1. What is your gender?

2. How old are you?

3. In which city/region do you live?

4. What is your highest level of education achieved?

5. What is your employment status?

6. How would you rate your overall activity on social media? (e.g., Facebook, Instagram, TikTok)

7. How important are other users' reviews on social media when making purchasing decisions?

8. How often do you share links to products or services with your friends, family, or followers on social media?

9. How often do you buy products that you see on social media?

10. Do you use social media features like 'save', 'bookmark', 'add to list', to consider purchasing a product later?

11. What is your main reason for visiting social media related to product selection?

12. What type of products do you most often buy through social media?

13. What factors most influence your decision to purchase a product you see on social media?

14. What product websites or platforms do you most often use for purchasing through social media?

15. How do you evaluate the experience of purchasing a product through social media compared to in-person purchases?