Virtual fitting rooms

Dear Respondent, I am Liveta Voverytė. I am a third-year student of fashion and style management at a college of social sciences. I am currently preparing my final thesis, which aims to evaluate the benefits and value created for the user by virtual fitting rooms. The questions in this survey will be completely anonymous and only intended for this work. Your answers to the questions are very important. Completing the survey will take you about 5 minutes.

1. Is fast shopping important to you when choosing fashion items?

2. Have you heard of what a virtual fitting room is?

Other (please specify)

  1. i heard, but i didn't understand what it was.

3. Have you ever tried a virtual fitting room? If you answered yes, go to question 4; if you answered no, go to question 5.

4. If you have tried a virtual fitting room, did you purchase items using the virtual fitting room? Would you use this program again for shopping? Open-ended question

  1. don't know
  2. i tried it abroad while buying clothes.
  3. i tried the app but later bought a sweater in the store.
  4. i only tried it abroad and liked it.
  5. that's how i bought the shoes, i used the wanna kick app.
  6. i haven't purchased any items using the virtual room assistance yet, but i liked the experience, so i think i would definitely use this technology.
  7. but no, i am planning.
  8. i really liked it, i tried it on and bought the dress.
  9. yes

6. In your opinion, would it be relevant for the "deichmann" store to have a virtual fitting room program?

Other (please specify)

  1. it doesn't matter.

7. Where do you usually buy "Deichmann" shoes and accessories? (you may select multiple answers)

8. If you purchase "Deichmann" products on websites, what inconveniences do you encounter when selecting products online? Open-ended question

  1. don't know
  2. i can't try it on, i don't know if the size will fit.
  3. goods need to be returned regularly.
  4. i can't try on the items, which is why sometimes i have to return them and buy again.
  5. i don't know if the item will be suitable when purchasing.
  6. sometimes i have to return goods.
  7. i can't borrow.
  8. i didn't encounter.
  9. sometimes the size or the appearance of the shoes is not suitable.
  10. shoe size doesn't always fit.
…More…

9. What products do you buy from "Deichmann"? (you may select multiple answers).

10. How often do you return products from "Deichmann" in these categories?

11. Would you choose to shop at a specific online or physical store if you knew it had a virtual fitting room program?

12. Your gender

13. Your age?

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