(N) The survey of factors affecting the customer loyalty in airline industry
1) What is your gender?
1) What is your gender? What is your gender?
2) How old are you? How old are you this year?
3) What is your marital status? What is your marital status?
4) What is your occupation? What is your profession?
Other option
- investor
5) How much is the monthly income? How much is the average monthly income?
6) How many times did you travel by plane in 2013?
7) Did you choose the same airline each time? Did you choose the same airline each time?
8) What factor(s) attract you to choose the same airline? What factors make you choose the same airline?
Other option
- flight attendant quality
- company group order
- suitable flight table
- direct flight
9) How many times you choose a same airline consistently in 2013? How many times did you consistently choose the same airline in 2013?
10) What factor(s) will you consider when choosing airline? What criteria will you use to choose an airline?
Other option
- flight attendant quality
- tour group offer
11) Have you ever joined the ‘Frequency Flyer Program’?
12) Is it worth to continue joining this program? Do you think this program is worth participating in?
13) Why do you think it is worth /not worth to continue joining this program? Why do you think this program is worth/not worth participating in?
- it keeps you updated about the airlines you are traveling with.
- na
- not
- it offers some discounts
- it is good for consumers.
- so that it can build a trusted relationship between the customer and the service provider.
- it saves money
- it benefits me
- extra benefits
- obtain free tickets