(N) The survey of factors affecting the customer loyalty in airline industry

1) What is your gender?
Results are publicly available

1) What is your gender? What is your gender? ✪

2) How old are you? How old are you this year? ✪

3) What is your marital status? What is your marital status? ✪

4) What is your occupation? What is your profession? ✪

5) How much is the monthly income? How much is the average monthly income? ✪

6) How many times did you travel by plane in 2013? ✪

7) Did you choose the same airline each time? Did you choose the same airline each time? ✪

If no, Answer Q9/If no, please answer question 9.

8) What factor(s) attract you to choose the same airline? What factors make you choose the same airline?

You may choose no more than 3 items. Please do not select more than 3 items.

9) How many times you choose a same airline consistently in 2013? How many times did you consistently choose the same airline in 2013? ✪

10) What factor(s) will you consider when choosing airline? What criteria will you use to choose an airline? ✪

You may choose no more than 3 items. Please do not select more than 3 options.

11) Have you ever joined the ‘Frequency Flyer Program’? ✪

If no, Answer Q14.

12) Is it worth to continue joining this program? Do you think this program is worth participating in?

13) Why do you think it is worth /not worth to continue joining this program? Why do you think this program is worth/not worth participating in?

Reading the following statements and answer the questions. Please read the following sentences and then answer the questions. ✪

1= totally disagree /完全不同意 2= strongly disagree /強烈不同意 3= neutral /無意見 4= strongly agree /強烈同意 5= totally agree /完全同意
12345
14. You will feel proud if you support or choose a particular airline for a long period of time. You will feel proud if you support or choose a particular airline for a long time.
15. The public image of the airline will affect you to choose the airline. You will consider the public image of the airline when choosing an airline.
16. Family and friends’ opinion and choice will affect you to make decision of choosing an airline. Opinions and choices of family and friends will influence your decision to choose an airline.

17) Do you think advertisements can strongly affect you to make the decision of choosing an airline? Do you think advertisements can strongly affect you to choose an airline? ✪

18) What is/ are the effective media channel(s) to attract you to know more about the airline and then choosing it? ✪