A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D8b. Please explain your reason for buying the same brand of mobile phones next time.

  1. no reason
  2. no reason
  3. don't know
  4. depreciation of value quickly
  5. no comment
  6. don't want to use a new brand
  7. apple had the best design and it is also user-friendly.
  8. using practice
  9. good performance at a good price
  10. the screen size is big enough.