A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour
I am a final year student of a bachelor programme in Business Studies of Leeds Metropolitan University. I am doing an academic research on finding out the factors affecting HK mobile phones users' purchase intention of Iphones and Smartphones, their brand perceptions and loyalty. The Data collected from the questionnaire will be used merely for academic use and will not be disclosed. Your opinion may significant influence to the study. Please take few minutes to fill in the questionnaire. Once again, I sincerely thanks for your co-operation.
A1. What is your gender?
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A2.What is your occupation?
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A3. What is your monthly income range?
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A4.What is your age group
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A5.What is your education level?
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B1. Which brands of mobile phones do you use?
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B2. What is your duration of using mobile phones?
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B3. Why do you use your mobile phones?
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What is the source of your mobile information?
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C1. Please rate the importance of the factors affecting your selection by 5 point scale.(i.e 1 - least important to 5 - most important) Product variable related to performance
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C2. Please rate the importance of the factors affecting your selection by 5 point scale. (i.e 1 - least important to 5 - most important) Product variables related to branding
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C3. Please rate the importance of the factors affecting your selection by a 5-point scale. (i.e. 1 - least important to 5 - most important) Product variables related to appearance
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C4.Please rate the importance of the factors affecting your selection by 5 point scale.(i.e 1 - least important to 5 - most important) Product variables related to product price
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D1.Please rate the level of your satisfaction by 5 point scale(i.e. 1- strongly dissatisfy to 5 - strongly satisfy)Product variable related to performance
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D2. Please rate the level of your satisfaction by 5 point scale (i.e. 1 - strongly dissatisfied to 5 - strongly satisfied) Product variables related to branding
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D3. Please rate the level of your satisfaction on a 5-point scale (i.e. 1 - strongly dissatisfied to 5 - strongly satisfied) Product variables related to appearance
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D4. Please rate the level of your satisfaction by 5 point scale (i.e. 1 - strongly dissatisfy to 5 - strongly satisfy) Product variables related to product price
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D5a.Please rate the level of your satisfaction by 5 point scale(i.e. 1- strongly dissatisfy to 5 - strongly satisfy)Overall measurement
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D5b. Please explain the reasons for your rating.
D6a. Does your mobile need to have its variables improved?
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D6b. Please explain the reasons for its improvement
D7. Please suggest the variables of your mobile phones that should be improved and the level of improvement that should be achieved.
D8a. Will you buy the same brand of mobile phone next time?
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D8b. Please explain your reason for buying the same brand of mobile phones next time.
D9a. Will you recommend the brands of your mobile phones to your friends/relatives?
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D9b. Please explain your reason for recommending the brands of your mobile phones to your friends/relatives.
D10a. Do you think the brands of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years?
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