A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D8b. Please explain your reason for buying the same brand of mobile phones next time.

  1. i am having problems with my current one.
  2. no
  3. firstly, the price-quality ratio satisfied me. the brand is my choice. appearance and color. mostly, the easy accessibility of the phone has attracted me the most.
  4. familiar with the brand
  5. because they don't cost as much as other brands and i don't buy them to show off.
  6. this mobile, which i have been using for the last 3 years, is completely problem-free. there are no hanging issues or battery issues. so i will buy it again.
  7. i am satisfied with the current brand, so next time the same brand will be my choice.
  8. i want to buy new brands.
  9. i am very much satisfied.
  10. no, i want to try some other brands too.
  11. if i buy again, i would choose samsung because they are still number one.
  12. simply the best.
  13. value for money
  14. i'm used to it.
  15. no
  16. because i feel samsung is the best ....
  17. no reason
  18. no reason
  19. no reason
  20. no reason
  21. no reason
  22. no reason
  23. don't know
  24. depreciation of value quickly
  25. no comment
  26. don't want to use a new brand
  27. apple had the best design and it is also user-friendly.
  28. using practice
  29. good performance at a good price
  30. the screen size is big enough.
  31. i won't buy.
  32. using practice
  33. good to use
  34. easy to use
  35. using practice
  36. no comment
  37. no comment
  38. i'm satisfied with the performance!
  39. good quality
  40. na
  41. inexpensive
  42. -
  43. i like the iphone's camera.
  44. brand loyalty
  45. easy to use
  46. better than *** and sony.
  47. the performance and cost are really good.