A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour

D10b. Please explain the reasons why the brand of your mobile phones will be the market leader in HK mobile industry in the next 3 to 5 years

  1. if all features improve and the price is reasonable, then it can happen.
  2. no
  3. the overall quality of my phone is quite attractive, especially the price-quality ratio. i am sure that it will definitely win hearts in the hk mobile industry as well.
  4. it provides quality products at a low price and is easy to use.
  5. it is already
  6. because they keep upgrading. so there's no chance of lagging behind.
  7. the company should prepare itself for the tough competition.
  8. the frequency of discussions about it
  9. i am not able to predict the market as i am not an expert.
  10. i don't know how to predict.
  11. i am not able to predict the mobile phone market in the coming years. if a third company comes up with a better one, its sales will increase!
  12. i don't know.
  13. i don't know.
  14. value for money
  15. apple is worldwide. it is a good phone to use.
  16. because samsung is the top brand and a new range and features of samsung smartphones are coming to the market
  17. no
  18. due to its increased market value
  19. no reason
  20. no reason
  21. no reason
  22. no reason
  23. no reason
  24. no reason
  25. don't know
  26. na
  27. no comment
  28. it seems a lot of my friends are using apple.
  29. innovation design and brand image
  30. brand image and customer loyalty are much better than competitors.
  31. it won't be
  32. willing to provide different sizes of smartphones
  33. sales promotion is much more attractive than competitors.
  34. the brand image is really good.
  35. not more competitive than apple
  36. different price levels of phone series
  37. no comment
  38. no comment
  39. samsung is very proactive in developing its mobile business and very creative!
  40. no, it won't be.
  41. na
  42. not enough competitive
  43. -
  44. porque lo amo.
  45. stable function
  46. many different competitors and the hong kong market is not big.
  47. i don't think hong kong can be a mobile market leader compared to other countries.