A Study of the Relationship between Customer’s Brand Perceptions and Loyalty – A Study of HK Iphone and Smartphones User’s Buying Behaviour
I am a final year student of a bachelor programme in Business Studies of Leeds Metropolitan University. I am doing an academic research on finding out the factors affecting HK mobile phones users' purchase intention of Iphones and Smartphones, their brand perceptions and loyalty. The Data collected from the questionnaire will be used merely for academic use and will not be disclosed. Your opinion may significant influence to the study. Please take few minutes to fill in the questionnaire. Once again, I sincerely thanks for your co-operation.
Questionnaire results are publicly available