Apple company marketing strategy
Research question :
Why do people choose Apple IT products?
What important and exceptional feature of Apple IT products attracts customers the most?
Your gender
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Please choose the age category you belong to:
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What is your total monthly income?
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When considering buying a new IT (technical) product, what are the top two things you generally consider? Please mark only TWO characteristics that you find most important.
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If you chose "Other" in the previous question, please fill in your answer.
- storage space, speed, camera/audio quality, reception strength, etc.
- convenience
How/why did you choose to buy the Apple product you are currently using?
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If you chose "Other" in the previous question, please fill in your answer.
- friend advised
- because it's an internationally famous brand
- cause it's
Below are a few statements about Apple products. Please provide your opinion on each of the statements below.
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You are currently using an Apple product. How satisfied are you with your experience using it?
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The Apple IT product you are currently using, would you recommend it to others?
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How important is price to you when choosing this IT (technical) product?
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If today Apple and any other IT (technical) company presented an equivalent new product, which one would you choose? (move the button according to your opinion)
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In your own words, what changes could you suggest for the Apple product you have now?
- it should support bluetooth.
- no
- please lower the price.
- apps usage
- yes, i like to.
- free song downloads and video sharing
- key functions are different from other mobiles.
- interesting features
- different colors will be launched, such as green and blue.
- less expensive
In your own words, what changes could you suggest to improve Apple service?
- no
- na
- nothing
- yes, i will do it.
- no
- no suggestions
- no comments
- keep different
- more stores
- compatibility