Apple company marketing strategy

Research question :

              Why do people choose Apple IT products?

             What important and exceptional feature of Apple IT products attracts customers the most?

Questionnaire results are publicly available

Your gender

Please choose the age category you belong to:

What is your total monthly income?

When considering buying a new IT (technical) product, what are the top two things you generally consider? Please mark only TWO characteristics that you find most important.

If you chose "Other" in the previous question, please fill in your answer.

How/why did you choose to buy the Apple product you are currently using?

If you chose "Other" in the previous question, please fill in your answer.

Below are a few statements about Apple products. Please provide your opinion on each of the statements below.

Extremely
Very
Somewhat
Not so much
Not at all
Apple products are innovative.
Apple designs the best IT products with professional software.
Apple reinvented the mobile phone with its revolutionary iPhone and App Store.

You are currently using an Apple product. How satisfied are you with your experience using it?

The Apple IT product you are currently using, would you recommend it to others?

How important is price to you when choosing this IT (technical) product?

If today Apple and any other IT (technical) company presented an equivalent new product, which one would you choose? (move the button according to your opinion)

In your own words, what changes could you suggest for the Apple product you have now?

In your own words, what changes could you suggest to improve Apple service?