Can good quality of service in a hospitality business affect customer's decision on choosing a service/product to purchase/consume?

Hello. My name is Adel A. Al. I am currently a third year bachelor student at B.H.M.S in Lucerne, Switzerland - in the field of Hospitality Management. I am currently doing a research project for my final submission for Research Strategies subject. The topic for this survey is "Can good quality of service in a hospitality business affect customer's decision on choosing a service/product to purchase/consume?". By filling out the survey below, it will help me a lot in acquiring useful information for my research project as primary data. All the answers will help me reach a logical conclusion to this research. Your participation is very much appreciated. Thank you.

How old are you?

  1. 19
  2. 38
  3. 27
  4. 24
  5. 20
  6. 27
  7. 27
  8. 23
  9. 42
  10. 26
…More…

What is your nationality?

  1. indian
  2. indian
  3. indian
  4. indian
  5. indian
  6. indian
  7. indian
  8. indian
  9. indian
  10. indian
…More…

Have you ever consumed/purchased hospitality service/products before? (Hotel/Restaurant/Catering/Bar/Pub/Take Away/Cafe/Etc.)

If you answered yes to the question above, how often do you consume hospitality products (in any form of restaurant/catering/cafe/pub/take away/etc.)?

In your own words, what do you look for when deciding which restaurant/cafe/pub/take away/etc. to choose as a customer?

  1. good and hygienic food
  2. service quality, environment of the place, nature of staff
  3. na
  4. the service
  5. a
  6. A
  7. variedad, servicio y calidad
  8. tasty food
  9. quality of products and price
  10. popularity
…More…

Switching to hotel; in your own words, what do you look for when deciding to choose a hotel?

  1. hygiene
  2. location, facilities, price
  3. na
  4. the service and the cleanliness and safety
  5. a
  6. A
  7. ambiance and facilities
  8. neat and clean rooms, good room service.
  9. service and location
  10. popularity
…More…

In a short answer, what does the term "Service Quality" mean to you in the hospitality context?

  1. hygiene and generosity
  2. on-time delivery, cleanliness of the place, customer support.
  3. na
  4. it is more important
  5. s
  6. A
  7. clean, pure, and attractive, and on time.
  8. customer satisfaction
  9. an assessment of how well a delivered service conforms to the client's expectations.
  10. with a smiling face
…More…

Does the term "Good Service Quality" in the hospitality context affect you?

Finally, as a customer, what is the most important element affecting your decision on selecting a hospitality service/products to purchase/consume?

Depending on your answer to the question above, can you briefly explain why your selected answer is the most important element for your decision?

  1. quality only reveals the truth of the hotel.
  2. i want to go to a place where i can get all the facilities i need and feel satisfied.
  3. na
  4. the service provided will help us have a good time.
  5. a
  6. A
  7. that gives the best impression. as a good customer, i prefer quality over price.
  8. hotels should provide better service at cheaper rates.
  9. quality of service
  10. price is always ultimate.
…More…
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