Children’s influence on mothers’ decisions in their choice of clothing in Great Britain

Dear Mum,

I am a student at Vilnius University in Lithuania. Right now I am conducting a survey aimed at assessing the influence of children aged 7-10 on their mothers' decisions regarding clothing choices in Great Britain.

Your opinion is very important, so please take the time to answer the questions. The questionnaire is anonymous. The responses will be used only for scientific purposes.

If you have more than one child older than 7 years old, please fill in the form for each child separately.

Results are publicly available

YesNo

I raise the child together with a husbandI raise the child together with a partnerI raise the child alone

A boyA girl

7-910-1213-1415-16

1	2	3	4	5
It is important for me to know my child's opinion about my chosen garment

It is important for me to know if my and child's opinion and views are the same

It is important for me to know if my child cares how I look

It is important for me to show that my child's opinion about my chosen garment is important to me

It is important for me to get a garment that was suggested to me by my child

I do not workSpecialist/ WorkerManager/ Director

Income is significantly lower than national average incomeIncome is slightly lower than national average incomeIncome corresponds to the national average incomeIncome is slightly higher than national average incomeIncome is significantly higher than national average income

1	2	3	4	5	6	7	8	9	10
Blouse

T-shirt

Sweater

Dress

Skirt

Trousers

1	2	3	4	5	6	7	8	9	10
Hat

Scarf

Gloves

Mittens

Scarf

1	2	3	4	5	6	7	8	9	10
Sandals

High-heeled shoes

Slippers

Boots

Flat shoes

Sneakers

1	2	3	4	5	6	7	8	9	10
Underpants

Nightgown

Nightdress

Pajamas

1	2	3	4	5	6	7	8	9	10
Jacket

Raincoat

Coat

Peacoat

Gilet

Children’s influence on mothers’ decisions in their choice of clothing in Great Britain

Do you have children aged 7-16?

How do you raise your child?

What is your child's sex?

What is your child's age?

Remember a situation when you, together with your child, were choosing clothes for yourself. To what clothes did your child focus on and pay the most attention, also trying to influence you and your decision while buying garments?

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing clothing and what kind of clothing influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing head, arms, and neck garments and what kind of garments influence your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing footwear and what kind of footwear influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing underwear and what kind of underwear influences your child when choosing for themselves:

Please indicate and evaluate on a scale of 10 how your child influences you and your decisions while choosing outdoor clothing and what kind of outdoor clothing influences your child when choosing for themselves:

When planning to purchase any clothing (blouse, T-shirt, sweater, dress, skirt, trousers) your child often changes your previous opinion/decision on the following:

When planning to purchase any footwear (sandals, high-heeled shoes, slippers, boots, flat shoes, sneakers) your child often changes your previous opinion/decision on the following:

When planning to purchase underwear (underpants, nightgown, nightdress, pajamas), your child often changes your previous opinion/decision on the following:

When planning to purchase outdoor wear (jacket, raincoat, coat, peacoat, gilet), your child often changes your previous opinion/decision on the following:

When planning to purchase formal clothing, your child often changes your previous opinion/decision on the following:

Please indicate and evaluate on a scale of 5 how much your child influences your decision while buying clothes for yourself:

Which age category do you belong to?

What is your education

What is your occupation?

What is your income that you receive every month compared to the national average income?

1	2	3	4	5	6	7
Features of the product (the product functions, design, and technical characteristics)

Brand of the product

Price of the product

Place of purchase

Time of purchase

Need for product