Counterfeits

Thank you for agreeing to participate in the survey! This study aims to determine the impact of consumer emotions and personality traits on the purchase of counterfeit well-known brands. All information obtained during the survey is confidential and will not be publicly published.

Filling out the survey will take a few minutes.

Have you purchased/owned counterfeits of well-known brand products (items that are marked with a forged, illegally used trademark)?

Carefully read the description below and look at the provided images. After analyzing the situation, fill out the questionnaire. Imagine yourself shopping in a well-known shopping center in your city. You enter a store offering a variety of products marked with well-known brands, sold at low prices. The assortment includes clothing, handbags, and watches. You understand that these items are counterfeits of well-known brands, but even upon careful inspection, you do not notice any differences from authentic products. While browsing the shelves, a golden Rolex watch catches your attention, which you had previously planned to purchase. Upon examining the watch closely, you notice no differences between the genuine watch and this counterfeit. Moreover, the counterfeit is priced 40% lower than the original Rolex watch, and the sales consultant assures you that it is a high-quality gold-plated watch. To better visualize the products, take a look at the photos below.

Carefully read the description below and look at the provided images. After analyzing the situation, fill out the questionnaire. Imagine yourself shopping in a well-known shopping center in your city. You enter a store offering a variety of products marked with well-known brands, sold at low prices. The assortment includes clothing, handbags, and watches. You understand that these items are counterfeits of well-known brands, but even upon careful inspection, you do not notice any differences from authentic products. While browsing the shelves, a golden Rolex watch catches your attention, which you had previously planned to purchase. Upon examining the watch closely, you notice no differences between the genuine watch and this counterfeit. Moreover, the counterfeit is priced 40% lower than the original Rolex watch, and the sales consultant assures you that it is a high-quality gold-plated watch. To better visualize the products, take a look at the photos below.
  1. don't know
  2. i noticed.
  3. shiny gold in the forge
  4. fake
  5. nothing
  6. if i had to point out the differences that indicate this is a fake, then: the gold color is way too light, gold is always a bit more reddish like in the original, or at least that's how it seems to me. if the gold is that light, then i wouldn't buy a gold watch, and besides, gold is not a beautiful metal... what kind of idiot do you have to be to buy that... jeez, seriously, silver is much prettier, about 200 times prettier. to extend the comment, i will throw in some random text from the internet by searching for gold on google... i feel sorry for those reading this... i just have nothing to do :p like all noble metals, gold is resistant to air, many acids, and alkalis. it is dissolved by royal water (a mixture of concentrated nitric and hydrochloric acids in a 1:3 ratio), a mixture of hydrochloric acid and free chlorine (a mixture of hydrochloric acid and sodium hypochlorite (naocl) solution), and selenic acid (h2seo4). at room temperature... thank you for your attention!
  7. O
  8. the difference is noticeable.
  9. klastote

After reading the description of the situation, indicate how much you agree with the following statements:

Considering the described situation, indicate how much you agree with the statements describing the intention to purchase a brand counterfeit - a watch.

Indicate whether you agree with the statements below by choosing a number from 1 (strongly disagree) to 7 (strongly agree), that best reflects your opinion.

Thinking about your feelings in the situation where you are buying a counterfeit watch, evaluate:

Evaluate your emotions in the situation “If I were to buy a luxury watch counterfeit...”

Below are various situations. Indicate whether you agree with them by choosing a number from 1 (strongly disagree) to 7 (strongly agree) that best reflects your opinion.

Below are listed characteristics that describe a person: caring, compassionate, fair, friendly, generous, helpful, hardworking, honest, pleasant. This person can be you or someone else. Try to imagine a person possessing these qualities. Imagine how this person thinks, feels, and acts. Once you have a clear picture of such a person, respond to the statements below by choosing a number from 1 (strongly disagree) to 7 (strongly agree) that best reflects your opinion.

Your gender

Your age

Your education:

Your average income per family member per month, after taxes (Eur):

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