Survey - Counterfeits

Have you purchased/owned counterfeits of well-known brand products (items that are marked with a forged, illegally used trademark)? ✪

YesNo

Carefully read the description below and look at the provided images. After analyzing the situation, fill out the questionnaire. Imagine yourself shopping in a well-known shopping center in your city. You enter a store offering a variety of products marked with well-known brands, sold at low prices. The assortment includes clothing, handbags, and watches. You understand that these items are counterfeits of well-known brands, but even upon careful inspection, you do not notice any differences from authentic products. While browsing the shelves, a golden Rolex watch catches your attention, which you had previously planned to purchase. Upon examining the watch closely, you notice no differences between the genuine watch and this counterfeit. Moreover, the counterfeit is priced 40% lower than the original Rolex watch, and the sales consultant assures you that it is a high-quality gold-plated watch. To better visualize the products, take a look at the photos below.

1 - Strongly disagree

7 - Strongly agree

The item seems more valuable to me if it has elements of snobberyCounterfeits of luxury brands are of the same quality as their original versionsCounterfeits of luxury brands offer similar functionality to their original versionsCounterfeits of luxury brands are as reliable as their original versions.

1 - Strongly disagree

7 - Strongly agree

I would buy a watch with a forged trademarkMy friends would choose a watch with a forged trademark if given the choiceThere is a high probability that I would buy a watch with a forged trademarkI would recommend a watch with a forged trademark to my friends

1 - Strongly disagree

7 - Strongly agree

It is worth spending time and effort to find lower prices and save moneyI am willing to put in extra effort to find lower pricesThe time spent looking for lower prices is generally worth the effort

1 - Very weakly

7 - Very strongly

How strongly would you feel good about yourselfHow strongly would you feel pleasureHow strongly would you feel pride

1 - Strongly disagree

7 - Strongly agree

I would feel tensionI would feel regretI would feel guiltyI would feel like I was behaving inappropriatelyI would want to be forgiven

1 - Strongly disagree

7 - Strongly agree

I admire people who have expensive homes, cars, and clothesSome of the most important achievements in life involve acquiring material possessionsThe possessions I have say a lot about how well I liveI enjoy having things that impress othersI usually only buy the things I needI enjoy spending all my money on items that aren’t practicalBuying things gives me great pleasureI like having a lot of luxury in my lifeMy life would be better if I had certain items that I currently do not ownI would be happier if I could afford to buy more itemsSometimes I feel uncomfortable that I cannot afford to buy everything I want

1 - Strongly disagree

7 - Strongly agree

I would feel good being a person who possesses these qualitiesBeing a person who possesses these qualities is an important part of who I amI would feel ashamed to be a person who possesses these qualitiesHaving these qualities is not very important to meI really want to possess these qualitiesI often wear clothes that show that I have these qualitiesMy way of spending free time (e.g., hobbies) clearly shows that I possess these qualitiesThe books and magazines I read show that I have these qualitiesThat I possess these qualities shows others my membership in certain organizationsI am actively involved in activities that allow others to understand that I possess these qualities

MaleFemale

Counterfeits

Have you purchased/owned counterfeits of well-known brand products (items that are marked with a forged, illegally used trademark)? ✪

After reading the description of the situation, indicate how much you agree with the following statements: ✪

Considering the described situation, indicate how much you agree with the statements describing the intention to purchase a brand counterfeit - a watch. ✪

Indicate whether you agree with the statements below by choosing a number from 1 (strongly disagree) to 7 (strongly agree), that best reflects your opinion. ✪

Thinking about your feelings in the situation where you are buying a counterfeit watch, evaluate: ✪

Evaluate your emotions in the situation “If I were to buy a luxury watch counterfeit...” ✪

Below are various situations. Indicate whether you agree with them by choosing a number from 1 (strongly disagree) to 7 (strongly agree) that best reflects your opinion. ✪

Your gender ✪

Your age ✪

Your education: ✪

Your average income per family member per month, after taxes (Eur): ✪