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25
ago about 12y
vadadibadabada
Report
Reported
Customer loyalty
Survey to define customers of Sweden grocer retailing loyalty
Results are publicly available
Your gender:
Male
Female
Your age:
18-25 yr
26-35 yr
34-41 yr
42-49 yr
50-57 yr
58-65 yr
66 and more
You are:
Single
Divorced
Married
Married with children
Widow/Widower
During current time, you are:
Studying
Working
Studying and working
Having a rest
Your monthly income:
Up to 6000 SEK
7000 – 10000 SEK
11000-14000 SEK
15000-20000 SEK
Over 20000 SEK
Food and other grocery you usually buy:
Willy’s
ICA
COOP
LIDL
NETTO
Dmart
All home requirement
City gross
Open markets
Local vendors
Local shop
Amazon now
Do you have a favorite store?
Yes, I do.
No, I do not care.
Which store member card do you have?
Do you have any store member card?
 ✪
Yes
No
What time of the day you are usually shopping?
8-10 hr
11-13 hr
14-16 hr
17-19 hr
20-22 hr
What are the main reasons why you choose the store?
Location (Near home/work/university)
Store assortment
Service quality
Price
Because I do have a store member card
Do you think that in different stores there are different items and service quality? If yes, could you name the differences?
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