Differences among mobile phone consumers
a research about cross-cultural differences (among Estonian, Latvian and Lithuanian mobile phones’ consumers) in information search and decision-making process, also in perception of two popular brands (NOKIA and Samsung). please at the end of questionnaire push "OK" :) If you would like to see the results, please push "SURVEY RESULTS". My contacts: [email protected], phone +37068660847. Julia.
Do you have your own mobile phone?
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What brand is it?
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If other, please, write its brand name
Did you ever have a NOKIA phone?
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Did you like it?
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Did you ever have a Samsung phone?
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Did you like it?
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How often do you buy a new mobile phone?
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What kind of information source do you use before making a purchase? • Friends or family
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• Exhibitions
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• Consumer magazines
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• Direct mail advertisements
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• Salespeople
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• Articles in the press
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• Advertisement in the press
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• TV (except advertisements)
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• Advertisements on TV
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• Radio commercials
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• Outdoor advertisements
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• Internet
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How long does it usually take for you to make a choice? after you understand - you need a new one
At the moment you buy a new mobile phone you usually have______ information for making your choice.
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Buying a new mobile phone for you is important: a. Main functions (making calls, writing MMS, SMS..)
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b. Specific functions (camera, MP3 player, Dictaphone, etc.)
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c. External appearance
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d. Emotional satisfaction
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Please evaluate each attribute of the mobile phones in terms of how important it is for you. 1. Color
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2. Appearance
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3. Form
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4. Name (image, logo)
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5. Expertise not required
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6. Ease of use
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7. Servicing & warranty available
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8. Price of product
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9. Memory space
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10. Battery’s capacity
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11. Health & Safety
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12. Originality (image, style, design)
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13. Convenience (comfort, size)
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14. Mobile internet, GPRS
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15. Bluetooth
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16. Camera
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17. MP3 player (+Dictaphone)
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18. Mass customization (Everybody has it)
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19. Additional equipment (Hands-free, travel charger, etc.)
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Please pick three definitions for NOKIA from the list below. (cntrl+)
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Samsung (cntrl+)
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Main functions of these two brands’ mobile phones are
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How well NOKIA presents features in its phones? general opinion on all Nokia's phones. 1. Appearance
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NOKIA 2. Brand name (image, logo)
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NOKIA 3. Expertise not required
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NOKIA 4. Ease of use
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NOKIA 5. Servicing & warranty
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NOKIA 6. Price of product
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NOKIA 7. Battery’s capacity
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NOKIA 8. Health & Safety
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NOKIA 9. Originality (image, style, design)
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NOKIA 10. Convenience (comfort, size)
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NOKIA 11. Camera’s quality
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NOKIA 12. Additional equipment (Hands-free, travel charger, etc.)
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How well Samsung presents these features in its mobile phones? 1. Appearance
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Samsung 2. Brand name (image, logo)
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3. Expertise not required
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Samsung 4. Ease of use
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Samsung 5. Servicing & warranty
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Samsung 6. Price of product
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Samsung 7. Battery’s capacity
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Samsung 8. Health & Safety
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Samsung 9. Originality (image, style, design)
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Samsung 10. Convenience (comfort, size)
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Samsung 11. Camera’s quality
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Samsung 12. Additional equipment (Hands-free, travel charger, etc.)
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How old are you?
What is your nationality?
Your gender:
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Are you a student?
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