E-commerce in the clothing industry

Dear Respondent, My name is Lina and I am an exchange student currently attending Aarhus University. My aim in conducting this study is to measure the state of electronic commerce (goods purchasing on the internet) in Denmark. The goal is to identify obstacles to e-commerce in the clothing industry. This is an anonymous questionnaire, and I hope that your sincere and precise answers will help us achieve the most objective and accurate results. Please cross the answers and at the dots – write your opinion. Thank you for agreeing to respond to the questionnaire. Thank you for your time!

1. Are you:

2. Are you:

3. Your status:

4. If you use e-commerce, what do you use to purchase on the internet?

5. How often do you purchase clothing on the Internet?

6. Why do you choose to shop for clothing on the Internet instead of shopping in a store?

7. What are the greatest advantages of using e-commerce over shopping for clothes in downtown?

7.1. What are the greatest advantages of using e-commerce over shopping for clothes in downtown?

  1. no
  2. compare so many brands.
  3. the extra cashback they offer.
  4. price

8.1. How many percent of your budget for clothing purchases is allocated to the Internet versus shopping downtown? (Write a number. Total spending on clothing both online and downtown should equal 100%)

  1. 30
  2. 50
  3. 30%
  4. 50%
  5. 15%
  6. 30
  7. 50%
  8. 40
  9. 60%
  10. 50
…More…

8.2. How many percent of your budget for clothing purchases is allocated to the Internet versus shopping downtown? (Write a number. Total spending on clothing both online and downtown should equal 100%)

  1. 50
  2. no
  3. 30%
  4. 50%
  5. 15%
  6. 70
  7. 50%
  8. 60
  9. 20%
  10. 30
…More…

9. From which countries have you purchased clothes via the Internet?

10. Why don’t you purchase clothing from abroad?

10.1. Why don’t you purchase clothing from abroad?

  1. no
  2. not applicable
  3. i do ... :p

11. What advice would you like to offer to the e-commerce companies you use that, if adopted, would simplify your shopping?

11.1. What advice would you like to offer to the e-commerce companies you use that, if adopted, would simplify your shopping?

  1. no
  2. A
  3. early delivery
  4. more cashback offers from various payment wallet companies.
  5. some easy information about taxes and related matters when you have to "import" it into denmark.
  6. greater selection of clothing - if the companies made it easier for me to return items that do not fit.
  7. easier/cheaper to return if the clothes don't fit.
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