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ago more than 16y
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E-commerce in the clothing industry
Dear Respondent, My name is Lina and I am an exchange student currently attending Aarhus University. My aim in conducting this study is to measure the state of electronic commerce (goods purchasing on the internet) in Denmark. The goal is to identify obstacles to e-commerce in the clothing industry. This is an anonymous questionnaire, and I hope that your sincere and precise answers will help us achieve the most objective and accurate results. Please cross the answers and at the dots – write your opinion. Thank you for agreeing to respond to the questionnaire. Thank you for your time!
Results are publicly available
Estimated answer time
less than 5 minutes
1. Are you:
15-29 years old
30-49 years old
50-64 years old
65 years old and over
2. Are you:
Male
Female
3. Your status:
Single
Married/living together with your partner and have young children
type in answer
Married/living together with your partner and have grown-up children
Married/living together with your partner. Do not have any children
4. If you use e-commerce, what do you use to purchase on the internet?
Clothing
Home electronics
Books
CDs and DVDs
Home furnishings
Sport/leisure items
Other
5. How often do you purchase clothing on the Internet?
Every month or every week
At least once a year
Have shopped on the internet at least once
I have not purchased clothing on the Internet
Other
6. Why do you choose to shop for clothing on the Internet instead of shopping in a store?
Price (Less expensive)
Easier
More convenient
Greater selection
No stores near my home
Save time
Long distance to store
More flexible
Easier to compare prices
7. What are the greatest advantages of using e-commerce over shopping for clothes in downtown?
Better overview/easier to browse
More and better pictures
More information
Can look for information at my leisure
Can read wherever I choose/in bed
Can make notes
Other
7.1. What are the greatest advantages of using e-commerce over shopping for clothes in downtown?
If you chose "other"
8.1. How many percent of your budget for clothing purchases is allocated to the Internet versus shopping downtown? (Write a number. Total spending on clothing both online and downtown should equal 100%)
Using e-commerce to purchase clothes on the Internet ……….. % (if you are not buying clothes on the Internet at all, then 'using e-commerce purchase clothes on the internet 0 %')
8.2. How many percent of your budget for clothing purchases is allocated to the Internet versus shopping downtown? (Write a number. Total spending on clothing both online and downtown should equal 100%)
Shopping downtown ……….. % (if you are not buying clothes on the Internet at all, but used to purchase them downtown, then 'shopping in downtown 100 %')
9. From which countries have you purchased clothes via the Internet?
USA
Great Britain
Germany
China
France
Denmark
Lithuania
Other
10. Why don’t you purchase clothing from abroad?
The products I need are available on domestic sites
Risk of being cheated is too great
Payment security
I am not confident that I will receive the product
Custom duties make it difficult
Language differences complicate matters
Has not occurred/no need
Other
10.1. Why don’t you purchase clothing from abroad?
If you chose "other"
11. What advice would you like to offer to the e-commerce companies you use that, if adopted, would simplify your shopping?
Easier to find
More product information
Clear information on whether the product is in stock
More pictures of the product
Easier to order
Shipping included in the price
Other
11.1. What advice would you like to offer to the e-commerce companies you use that, if adopted, would simplify your shopping?
If you chose "other"
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