Evaluate the marketing communication methods of Ana Mandara to domestic customers

The following survey aims to understand customers' perspectives and comments on the marketing communication methods of the international resort Ana Mandara to attract more domestic tourists.

Evaluate the marketing communication methods of Ana Mandara to domestic customers

1. Your age

2. Which region do you live/work in?

3. Your personal income level

3. Are 5-star hotels and resorts your choice for holidays? Why?

Reason

  1. because 5-star hotels and resorts always provide attentive and preferential services to customers. the arrangement and decoration are incredibly beautiful and eye-catching, making tourists just want to immerse themselves in it.
  2. good service and a professional working attitude.
  3. insufficient funding
  4. life is too short to be indifferent. :)
  5. everyone wants to have moments of relaxation after a hard period of work. therefore, going to a 5-star resort means you will be well taken care of, immersed in comfort, receiving massages, beauty treatments, and enjoying a variety of delicious food and drinks... in general, i really like it, but the issue here is just this little thing ^^~
  6. everyone wants to have moments of relaxation after a hard period of work. therefore, going to a 5-star resort means you will be well taken care of, immersed in comfort, receiving massages, beauty treatments, and enjoying a variety of delicious food and drinks... in general, i really like it, but the issue here is just this little thing ^^~
  7. good quality
  8. money
  9. low income
  10. comfortable, luxurious, beautiful
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4. Do hotel and resort advertisements attract you?

5. In your opinion, which form of advertisement for hotels & resorts is most effective in attracting your attention?

6. Do you know about the Evason Ana Mandara international resort in Nha Trang city?

7. What do you think about Evason Ana Mandara Nha Trang?

  1. beautiful resort, convenient location to the city center but still quiet. skilled and enthusiastic staff. delicious food and drinks. good service quality.
  2. it is a famous resort in the coastal city of nha trang, very beautiful and very spacious. there is a restaurant by the sea, and i really like it.
  3. i heard this is a wonderful resort in nha trang with many interesting activities, good services, professional staff, and beautiful scenery. if i have the chance, i will stay here when traveling to nha trang.
  4. good
  5. beautiful
  6. very beautiful and comfortable, want to have a vacation here once
  7. separate space, and quality.
  8. from what i've heard so far, i think it's a very high-end resort. it looks beautiful and luxurious, and it will definitely provide us with the best experiences.
  9. good, i really want to come and try staying.
  10. very great, especially cool and suitable for relaxation.
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8. Have you ever seen any advertisements for Ana Mandara?

9. Where did you see those advertisements?

Other:

  1. according to friends' accounts
  2. not seen yet.
  3. never

10. Would you choose Ana Mandara if there are promotional offers?

11. What types of promotional offers from hotels/resorts catch your attention?

Other:

  1. 1 night free
  2. free 1 night
  3. buffet party discount

12. Do you often book hotel rooms through travel agencies?

13. Do you often book hotel rooms online?

14. Do you often receive information about hotel services through personal contacts?

15. The forms of sales through personal contacts that you often receive are:

16. Evaluate the effectiveness of personal contact advertising methods for hotels/resorts for you:

17. Are you interested in public relations programs from companies?

18. Which PR program of Evason Ana Mandara attracts your attention?

19. Do you seek information about tourist destinations and hotels through social media?

20. Which social media platform do you currently use the most?

21. In sports, education, community, and arts programs/organizations, do you often pay attention to the sponsors of the program?

22. According to you, which of the following programs sponsored by Evason Ana Mandara has the highest significance and attracts your attention?

22. The reason you would include Evason Ana Mandara in your list of choices for vacation spots is (please specify):

  1. if you want to find a resort that allows you to relax while being close to shopping and entertainment areas, evason ana mandara nha trang is a good choice. in addition, the resort offers interesting tours to explore traditional vietnamese culture that other beach resorts do not have.
  2. ana mandara is a resort that i cannot miss in my choices. it will give you the feeling of stepping into a strange paradise, with the scent of the sea and fresh seafood. i recommend that those who haven't been should go at least once; it will be worth it. so good.
  3. ideal location, good service, comfortable feeling.
  4. good
  5. service and price are okay.
  6. beautiful, comfortable, convenient, creating a sense of closeness and familiarity due to its folk style
  7. personally, i think it is wonderful, very beautiful, and spacious. moreover, i have heard positive feedback from other travelers who have stayed at evason ana mandara. the reputation of this resort has not diminished at all, so it must be a great choice if you want to relax comfortably.
  8. quiet space, good for relaxation.
  9. good service, many promotions for customers, and a comfortable space suitable for relaxation!
  10. affordable prices, good service quality.
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23. The reason affecting your decision not to choose Evason Ana Mandara for accommodation is (please specify):

  1. because the resort is close to home, and the room rates are quite high.
  2. because ana mandara always brings me a comfortable atmosphere when i step here, all my worries disappear.
  3. a bit expensive.
  4. expensive
  5. high prices
  6. insufficient funding
  7. nha trang is my hometown. :)))
  8. the price level is quite high for those with low to average incomes, so they are reluctant to spend a large amount to vacation here.
  9. high price, little advertising information.
  10. no!
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