Evaluate the marketing communication methods of Ana Mandara to domestic customers
The following survey aims to understand customers' perspectives and comments on the marketing communication methods of the international resort Ana Mandara to attract more domestic tourists.
1. Your age
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2. Which region do you live/work in?
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3. Your personal income level
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3. Are 5-star hotels and resorts your choice for holidays? Why?
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Reason
4. Do hotel and resort advertisements attract you?
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5. In your opinion, which form of advertisement for hotels & resorts is most effective in attracting your attention?
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6. Do you know about the Evason Ana Mandara international resort in Nha Trang city?
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7. What do you think about Evason Ana Mandara Nha Trang?
8. Have you ever seen any advertisements for Ana Mandara?
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9. Where did you see those advertisements?
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Other:
10. Would you choose Ana Mandara if there are promotional offers?
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11. What types of promotional offers from hotels/resorts catch your attention?
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Other:
12. Do you often book hotel rooms through travel agencies?
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13. Do you often book hotel rooms online?
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14. Do you often receive information about hotel services through personal contacts?
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15. The forms of sales through personal contacts that you often receive are:
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16. Evaluate the effectiveness of personal contact advertising methods for hotels/resorts for you:
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17. Are you interested in public relations programs from companies?
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18. Which PR program of Evason Ana Mandara attracts your attention?
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19. Do you seek information about tourist destinations and hotels through social media?
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20. Which social media platform do you currently use the most?
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21. In sports, education, community, and arts programs/organizations, do you often pay attention to the sponsors of the program?
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22. According to you, which of the following programs sponsored by Evason Ana Mandara has the highest significance and attracts your attention?
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