Evaluate the marketing communication methods of Ana Mandara to domestic customers

The following survey aims to understand customers' perspectives and comments on the marketing communication methods of the international resort Ana Mandara to attract more domestic tourists.

Evaluate the marketing communication methods of Ana Mandara to domestic customers
Results are publicly available

1. Your age

2. Which region do you live/work in?

3. Your personal income level

3. Are 5-star hotels and resorts your choice for holidays? Why?

4. Do hotel and resort advertisements attract you?

5. In your opinion, which form of advertisement for hotels & resorts is most effective in attracting your attention?

Very poorPoorAverageGoodVery good
Internet
Newspapers and magazines
TV and radio
Advertising posters
Advertising catalogues
Flyers

6. Do you know about the Evason Ana Mandara international resort in Nha Trang city?

7. What do you think about Evason Ana Mandara Nha Trang?

8. Have you ever seen any advertisements for Ana Mandara?

9. Where did you see those advertisements?

10. Would you choose Ana Mandara if there are promotional offers?

11. What types of promotional offers from hotels/resorts catch your attention?

12. Do you often book hotel rooms through travel agencies?

13. Do you often book hotel rooms online?

14. Do you often receive information about hotel services through personal contacts?

15. The forms of sales through personal contacts that you often receive are:

16. Evaluate the effectiveness of personal contact advertising methods for hotels/resorts for you:

Very poorPoorAverageGoodVery good
Email
Invitations
Personal phone calls

17. Are you interested in public relations programs from companies?

18. Which PR program of Evason Ana Mandara attracts your attention?

Very poorPoorAverageGoodVery good
Environmental protection program
Vietnamese cultural heritage preservation program
Charity programs
Earth Hour support program

19. Do you seek information about tourist destinations and hotels through social media?

20. Which social media platform do you currently use the most?

21. In sports, education, community, and arts programs/organizations, do you often pay attention to the sponsors of the program?

22. According to you, which of the following programs sponsored by Evason Ana Mandara has the highest significance and attracts your attention?

Very poorPoorAverageGoodVery good
Sponsoring scholarships for underprivileged students
Sponsoring clean water sources for communities
Sponsoring the Vietnam Arts Association
Sponsoring the Vietnamese Tet Festival, Nha Trang Sea Festival

22. The reason you would include Evason Ana Mandara in your list of choices for vacation spots is (please specify):

23. The reason affecting your decision not to choose Evason Ana Mandara for accommodation is (please specify):