International Coach Operators in the Lithuanian Market

I am Greta Myniotaitė, 4th year International Business and Communication student at ISM University of Management and Economics. Currently, I am writing my bachelor‘s thesis and conducting research about international coach operators in the Lithuanian market. The main focus of this survey is to identify the levels of brand awareness among coach operators, as well as to spot the most important factors associated with each brand. This survey is anonymous; therefore, results will only be used for generalization purposes. It will take 3 minutes to finish the survey.

Thank you in advance!

Results are publicly available

1. Have you traveled abroad by bus during the past year? ✪

2. Which international express coach operator did you choose? ✪

Specify

3. What was your travel destination? ✪

Specify

4. What was the purpose of your trip? ✪

Specify

5. How did you hear about this coach operator? ✪

6. Please evaluate the importance of the following factors regarding the trip by bus, on a scale from 1 to 5 (where 1 is the least important and 5 is the most important): ✪

12345No answer
Price of ticket
Quality of the trip
Timetable
Popularity of the brand
Benefits provided in the bus: media screens, Wi-Fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisements
Loyalty programs
Personal choice

7. Based on the answer to question 2, please evaluate the importance of factors that made you decide to travel with this coach operator on a scale from 1 to 5 (where 1 is the least important and 5 is the most important): ✪

12345No answer
Price of ticket
Quality of the trip
Timetable
Popularity of the brand
Benefits provided in the bus: media screens, Wi-Fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisements
Loyalty programs
Personal choice

8. Which other international express coach operators do you know? (If you do not know any competitor, proceed to question 11)

Name the operators as company X and company Y

9. Based on the answer to question 8, how do you evaluate company X on the following factors on a scale from 1 to 5 (where 1 is the least important and 5 is the most important):

12345No answer
Price of ticket
Quality of the trip
Timetable
Popularity of the brand
Benefits provided in the bus: media screens, Wi-Fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisements
Loyalty programs
Personal choice

10. Based on the answer to question 8, how do you evaluate company Y on the following factors on a scale from 1 to 5 (where 1 is the least important and 5 is the most important):

12345No answer
Price of ticket
Quality of the trip
Timetable
Popularity of the brand
Benefits provided in the bus: media screens, Wi-Fi, drinks, etc.
Online customer service
Presence in Social Media
Advertisements
Loyalty programs

11. What is your age group? ✪