Marketing in South Korea

 

South Korea is well known in today's society for its rapid economical growth. This is due to the country's cultural standing and rapid integration of technology. In addition, this is a consequence of extremely innovative marketing. With a population of around 53 million people in South Korea, companies and organizations have to compete against each other and share the market. High competition leads to higher costs for branding and marketing.

With the help of this survey, we want to find out Your opinion on marketing culture in South Korea. Please fill in the survey down below. Thank you!

What do you think is the main platform for marketing in South Korea?

What do you think is the main reason for the huge success of South Korea's marketing?

Do you recognize the Korean market as more innovative, compared to the USA's market?

Do you think ____ is an effective marketing strategy?

What is your personal opinion about South Korea's market?

  1. very good
  2. can't really tell
  3. it's unique.
  4. blooming
  5. very innovative and advanced products
  6. colorido y genial
  7. modern
  8. i do like its products.
  9. it's successful with skincare products and clothing.
  10. .
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These are often used marketing tactics in South Korea. Rate from 1 (the least) to 5 (the most) how much would you want these to be practiced in Lithuania.

Have you ever been in South Korea? If so, please describe how products are marketed there.

I have, and...

  1. by visual outdoor ads and social media marketing

What is the future of South Korea's market?

Would you agree that it's hard for a foreign brand to enter the South Korean market? Why do you think so?

  1. yes, i agree because their marketing level is so developed that they don’t need foreign brands.
  2. because every country has its best brand to use and it would be new to the market
  3. yes, because it's so aesthetic.
  4. koreans are not likely to try something new; they choose something that is already popular in society or among their friends.
  5. yes, because koreans only trust their own country's products and well-known and established brands.
  6. they have their own style and share of trends that is hard to change or overthrow. however, you can try to fit in by creating products that are relevant and eye-catching.
  7. agree
  8. yes, because korean marked brands are huge in themselves.
  9. it's easy because most people choose cheaper products and would like to get them from the "western world."
  10. 请提供您希望翻译的文本。
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Do you think risky advertisements (sexual content, controversial topics) are successful in Korea?

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