Marketing in South Korea

South Korea is well known in today's society for its rapid economical growth. This is due to the country's cultural standing and rapid integration of technology. In addition, this is a consequence of extremely innovative marketing. With a population of around 53 million people in South Korea, companies and organizations have to compete against each other and share the market. High competition leads to higher costs for branding and marketing.

With the help of this survey, we want to find out Your opinion on marketing culture in South Korea. Please fill in the survey down below. Thank you!

Questionnaire results are publicly available

YesNo

Yes

Social media marketingStreet marketingTelemarketingInfluencer/idol endorsementTV advertisementsAdvertisements in magazines/newspapersPop-up adsInterior in shops/restaurantsDistribution of leaflets

Free samples	Interior everywhere is picture worthy	Models perform in front of stores. They intersperse their routines with sales prompts.	TV series are centered around a product (for example, an office chair).	Clever puns are being used to entice a customer.
1

2

3

4

5

I've never been in South Korea.

It'll be overtaken by technologyIt'll be very similar to the USA's marketNew trends will replace the old onesMore experience-based shops will be presented to the marketNothing will change

YesNo

Marketing in South Korea

What do you think is the main platform for marketing in South Korea? ✪

What do you think is the main reason for the huge success of South Korea's marketing?

Do you recognize the Korean market as more innovative, compared to the USA's market? ✪

Do you think ____ is an effective marketing strategy? ✪

What is your personal opinion about South Korea's market? ✪

These are often used marketing tactics in South Korea. Rate from 1 (the least) to 5 (the most) how much would you want these to be practiced in Lithuania.

Have you ever been in South Korea? If so, please describe how products are marketed there. ✪

What is the future of South Korea's market? ✪

Would you agree that it's hard for a foreign brand to enter the South Korean market? Why do you think so? ✪

Do you think risky advertisements (sexual content, controversial topics) are successful in Korea? ✪