Marketing in South Korea


South Korea is well known in today's society for its rapid economical growth. This is due to the country's cultural standing and rapid integration of technology. In addition, this is a consequence of extremely innovative marketing. With a population of around 53 million people in South Korea, companies and organizations have to compete against each other and share the market. High competition leads to higher costs for branding and marketing.

With the help of this survey, we want to find out Your opinion on marketing culture in South Korea. Please fill in the survey down below. Thank you!

Do you recognise Korean market as more innovative, compared to USA's market?
Do you think ____ is an effective marketing startegy?
These are often used marketing tactics in South Korea. Rate from 1 (the least) to 5 (the most) how much would you want these to be practised in Lithuania.
Do you think risky advertisements (sexual content, contraversial topics) are successful in Korea?

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