Would you agree that it's hard for a foreign brand to enter the South Korean market? Why do you think so?
Don't know
I wouldn't think so, because South Korea has been a democratic capitalist country since the 1950s, whilist also having a large population in a very small area, making it the perfect target for foreign investors and corporations.
It really depends on the region where that foreign brand is located. It's obvious that east asian countries have much more opportunities to enter the South Korea's market, because of cultural similarities than the western ones. However i think that South Korea has really strongly based local brands so it's hard even for other east asian brands to enter the market.
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To me it seems that well known brands are popular in South Korea which means that it depends on the brand itself if it's going to enter South Korean market or not.
Yes, because South Korea has a huge market already and their own brands so there is a huge concurrency.